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All Journal Jurnal Siasat Bisnis Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies Iqtishoduna: Jurnal Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies SABDAMAS Jurnal Ilmiah Manajemen Kesatuan G-Tech : Jurnal Teknologi Terapan Jurnal Bakti Masyarakat Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Engagement and Empowerment (IJE2) Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Equity
Prasetyo Hadi
Fakultas Ekonomi UPNV Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Suasana Toko, Potongan Harga Dan Penataan Produk Terhadap Pembelian Impulsif Safitri, Nadia; Hadi, Prasetyo; Dwi, Bernadin
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i3.362

Abstract

This research is a quantitative study that aims to determine the effect of the atmosphere of the store, price discounts and product arrangement on impulsive purchases. The population in this study are consumers who have shopped at the Ramayana Department Store in the Jakarta area. Sample size was taken as many as 75 respondents, with non-probability sampling methods especially purposive sampling. Data collection in this study was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS software version 3.0. The results of this study indicate that (1) store atmosphere does not affect impulsive purchases with a path coefficient of 0.067. (2) the price discount significantly influences impulsive purchases with a path coefficient of 0.417. (3) product structuring significantly influences impulsive purchases with a path coefficient of 0.482. Keywords: Store Atmosphere, Price Discount, Display Product, Impulse Buying
The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic Siroj Jibril Al Rasyidi; Prasetyo Hadi; Rosali Sembiring Colia
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.215

Abstract

This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.
PENINGKATAN PENGETAHUAN KONSUMSI GARAM HARIAN DAN DETEKSI DINI HIPERTENSI PADA LANSIA DI CINERE Yudhi Nugraha; Niniek Hardini; Prasetyo Hadi
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.024 KB)

Abstract

Prevalensi hipertensi Indonesia mencapai 31,7% dari seluruh populasi dan 60% dari jumlah tersebut berakhir pada stroke, gangguan jantung, ginjal, hingga kebutaan. Konsumsi garam berlebih adalah salah satu penyebab hipertensi. Indonesia adalah salah satu negara dengan angka konsumsi garam yang cukup tinggi, yaitu sekitar 15 gram per hari, padahal kuantitas yang dianjurkan hanya 6 gram per hari. Selain garam, usia juga merupakan faktor hipertensi terutama hipertensi sistolik yakni sistolik ≥ 140 mmHg dan tekanan diastolik < 90 mmHg. Pengetahuan masyarakat tentang hipertensi masih tergolong rendah padahal faktor-faktor pemicu hipertensi dapat dicegah dengan pengetahuan tentang gaya hidup sehat terutama tentang konsumsi garam. Universitas Pembangunan Nasional ”Veteran” Jakarta (UPNVJ) telah berkontribusi aktif dalam peningkatan pengetahuan masyarakat tentang hipertensi kepada para lansia yang merupakan kategori beresiko tinggi terhadap hipertensi. Kegiatan ini dilakukan di Posbindu Gandul Cinere dengan peserta 30 orang lansia. Hasil kegiatan ini telah meningkatkan pengetahuan tentang konsumsi garam dan hipertensi pada lansia serta telah mendeteksi dini posibilitas hipertensi dengan pengukuran tekanan darah dan edukasi mengenai jumlah maksimal konsumsi garam harian.
Pembelian impulsif pada e-commerce shopee (studi pada konsumen shopee di Jakarta Selatan) Simon Tumanggor; Prasetyo Hadi; Rosali Sembiring
Journal of Business & Banking Vol 11, No 2 (2021): November 2021 - April 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v11i2.2733

Abstract

Competition in the e-commerce world is rising so competitively. Every time e-commerce offers their products or services to their consumers attractively. This condition causes the consumers to vae more alternatives to shop, especially at Shopee Indonesia. The purposeof this study was to find out and analyze the effect of sales promotion, product quality,and electronic word of mouth on impulsive buying. This study used e-commerce Shopeeas the object. This is a quantitative study using primary data. The sample was taken using a purposive sampling technique with 75 respondents selected based on criteriathat had been determined. The data were analysed using SmartPLS. The result showedthat sales promotion have no significant effect on impulsive buying with the value of significance of 1,994. Another finding showed that product quality and electronic word of mouth have significant effect on impulsive buying with the value of significant is 2,475 and 3,679. Therefore, e-commerce Shopee must take advantage of product quality andelectronic word of mouth in order they have a competitive advantage.
ANALYSIS OF DONOR LOYALTY AT DOMPET DHUAFA INSTITUTIONS Maliyana Maliyana; Alfatih S Manggabarani; Prasetyo Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.3016

Abstract

The purpose of this research is to analyze the factors that are predictors of donor loyalty from the perspective of promotion and service quality with trust as a mediation, then applied to Dompet Dhuafa. Quantitative approach is applied in research by establishing causality design. There were 100 donors as the research sample which was determined by purposive sampling technique. Partial Least Square analysis was applied to test the debfab hypothesis with the help of the SmartPLS version 3.0 program. The results of the analysis show that: (1) Quality of service can significantly increase the trust and loyalty of Dompet Dhuafa donors, (2) Promotion can significantly increase the trust and loyalty of Dompet Dhuafa donors, (3) Trust can significantly increase the loyalty of Dompet Dhuafa donors, and (4) Trust mediates the influence of quality of service and promotion on the loyalty of Dompet Dhuafa donors. Keywords: Service Quality, Promotion, Trust, Loyalty
Analisis Keputusan Pembelian Secara Online pada Marketplace Tokopedia Yanti, Marni Dewi; Astuti, Miguna; Hadi, Prasetyo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.435 KB) | DOI: 10.36418/syntax-literate.v6i9.4180

Abstract

Penelitian ini bertujuan untuk mengetahui apa saja yang mempengaruhi keputusan pembelian secara online pada marketplace Tokopedia, yang mencakup kualitas pelayanan dan e-word of mouth. Penelitian ini menggunakan pendekatan kuantitatif dengan sumber data primer dan sekunder. Sampel dalam penelitian ini berjumlah 100 orang responden yang merupakan pengguna Tokopedia dengan menggunakan teknik non probability sampling dengan cara convenience sampling. Pengumpulan data menggunakan e-kuesioner (google form) yang disebarkan secara online melalui jejaring sosial. Teknik analisis data diolah menggunakan Partial Least Square (PLS). Hasil analisis data menunjukkan bahwa: (1) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian secara online pada marketplace Tokopedia (2) E-Word of Mouth berpengaruh signifikan terhadap Keputusan Pembelian terhadap Keputusan Pembelian pada marketplace Tokopedia
Analysis of Factors Influencing Literacy of Halal Tourism in West Java, Indonesia HS, Sufyati; Wiryanto, Fadhli Suko; Resti, Anggi Angga; Hadi, Prasetyo
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2672

Abstract

The aim of this research is to analyze the influence of perceptions and attitudes on halal tourism literacy which is mediated by interest in visiting halal tourist destinations. This research uses a quantitative approach design with the Partial Least Square/PLS-SEM method, namely analysis used to develop or predict an existing theory. Data collection was carried out by distributing questionnaires online and offline to visitors to tourist destinations in the Depok City Area as a satellite city of Indonesia. The population in this study were all visitors to halal tourist destinations under the guidance of the Depok City government, with samples selected using purposive sampling techniques. The number of research samples used was 101 people. The research results show that people's perceptions, attitudes and interest in halal tourism have a positive influence on halal tourism literacy. People's perceptions and attitudes towards halal tourism can each have a direct or indirect influence on halal tourism literacy and interest in halal tourism.
Perlindungan terhadap Satwa Endemik yang Dilindungi Berdasarkan Undang-Undang No. 5 Tahun 1990 Tentang Konservasi Sumber Daya Alam Hayati dan Ekosistemnya Prasetyo Hadi; Didik Suhariyanto; Dewi Iryani
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 6 No. 1 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v6i1.1672

Abstract

Animal protection must be developed as a counterweight to the democratic system developed by humans. The concept of animal protection can be understood in the context of a balanced relationship between God, nature and humans. So far, power relations have only been seen as a human problem. In democracy, only humans, called the people, are made the starting point and center of attention, which will lead to massive exploitation of nature.The research method used is the Normative Juridical research type, in accordance with the objectives the author wants to achieve, the methodology in designing the thesis research uses two types of approaches, namely the Statutory Approach and the Conceptual Approach. The Statute Approach is an approach carried out by examining all laws with the concept of law. Authority for Endemic Animals Protected in the Conservation of Biological Natural Resources and Their Ecosystems, Based on the material regulated in this Law, Law no. 5 of 1990 contains fundamental weaknesses, namely: It only categorizes types into protected and unprotected. For protected species, the provisions regarding sanctions for violations are clearly regulated and adequate.Legal Protection of Endemic Animals which are Protected Based on Law Number 5 of 1990 Conservation of Living Natural Resources and Their Ecosystems, Regulations that regulate the balance between utilization and balancing must also be balanced. It must always be controlled to maintain forest stability
The Influence Of Corporate Brand And Brand Image On Consumer Decisions To Become Home Ownership Credit Customers State Savings Bank Harta, Feri Suheri; Hadi, Prasetyo; Manggabarani, Alfatih S
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 1 (2019): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.9534

Abstract

This study analyzes the impact of corporate brand and brand image on the purchasing decisions of Bank Tabungan Negara's (BTN) Home Ownership Loan (KPR) products using the SmartPLS 3.2.9 method. The results indicate that both corporate brand and brand image significantly influence purchasing decisions. Corporate brand contributes directly and also influences through brand image. The research, based on 110 respondents who completed the questionnaire, provides in-depth insights into the factors affecting consumer decisions in choosing BTN's KPR products. These findings highlight the importance of building and managing a strong corporate brand and brand image to enhance product attractiveness in the market. 
Digital Transformation in SMEs in West Java Digital Marketing Capability Analysis and Use of Chatbots in CRM S.Manggabarani, Alfatih; Hadi, Prasetyo; Marzuki, Faisal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7991

Abstract

This research examines the impact of Digital Marketing Capabilities on Marketing Performance, mediated by the use of CRM Chatbots in SMEs in West Java. Utilizing SmartPLS 3.2.9 software for analysis, the study finds that Digital Marketing Capabilities significantly influence Marketing Performance both directly and through CRM Chatbots. These results underscore the importance of robust Digital Marketing Capabilities and CRM Chatbot usage in enhancing the Marketing Performance of SMEs. The findings contribute valuable insights into the factors affecting marketing outcomes and highlight the need for strategic management of Digital Marketing and Media Capabilities to support digital transformation in the market.
Co-Authors Agus Kusmana Alfatih S Manggabarani Ali, Syarif Anggi Angga Resti Anter Venus Astuti, Amillia Astuti, Miguna Bernadin Dwi M Budhi Martana Dewi Iryani Didik Suhariyanto Djoko Santosa Erna Hernawati, Erna Fahrudin Fahrudin Faisal Marzuki Hanafia, Muhammad Harta, Feri Suheri Hidayah, Wahyu Iwan Kresna Setiadi Johan, Ahmad JUBAEDAH JUBAEDAH, JUBAEDAH Lia Agustina, Lia Maliyana Maliyana Manggabarani, Alfatih Manggabarani, Alfatih S Manggabarani, Alfatih Sikki Niniek Hardini Nurmatias Nurmatias Primta Surbakti, Lidya Rosali Sembiring Rosali Sembiring S.Manggabarani, Alfatih Safitri, Nadia SANI SANI Sigit Pradana Simon Tumanggor Siroj Jibril Al Rasyidi SRIE MULJANI Sufyati HS Wiryanto, Fadhli Suko Yanti, Marni Dewi Yudhi Nugraha YUDI NUR SUPRIADI