Journal of Research in Business, Economics, and Education
Vol. 3 No. 6 (2021): December Edition

Production and Marketing Management of MSME Rattan and Palm Stick Handicrafts Andini

Arisman (Universitas Negeri Malang)
Sudarmiatin (Universitas Negeri Malang)



Article Info

Publish Date
09 Dec 2021

Abstract

This activity aims to examine the condition of the Rattan and Palm Stick Handicraft "Andini". especially those related to production and marketing systems, business potentials and opportunities, as well as challenges and the government's role in efforts to increase these MSMEs. The visit was made to the Small and Medium Enterprises of Rattan and Palm Oil Crafts "Andini" in Sungai Salak Hamlet, Marga Mulya Village, Rambah Samo District, Rokan Hulu Regency, Riau Province with an implementation time of 16 September 2021. The methods used for data collection were observation, documentation and interviews. The results of this visit provide an illustration that snacks in SMEs are still traditional, but there are potentials and potential opportunities in this business. Rattan and Palm Sticks Handicraft "Andini" is economically quite profitable. However, there are still challenges and financial constraints related to working capital felt by MSMEs and the need for local government participation in efforts to increase these MSMEs.

Copyrights © 2021






Journal Info

Abbrev

jrbee

Publisher

Subject

Economics, Econometrics & Finance

Description

JRBEE: Journal of Research in Business, Economics, and Education is aimed at being a medium for research results dissemination and scientific paper exchanges on the Indonesian economy and business among academics, practitioners, regulators, and public. JRBEE: Journal of Research in Business, ...