<![CDATA[The existence of COVID-19 has had a changing impact on workers, workplaces, and work practices. Changes that arise in work practices include working from home and often using virtual, in interacting with fellow employees. ABC company is a company engaged in digital advertising (advertising) in Indonesia. In the research, an analysis of organizational behavior during the Covid-19 pandemic at ABC company will be presented. The research method used is descriptive qualitative. The results showed that there were four characteristics of corporate organizational culture seen in ABC company, namely the existence of risk-taking through WFH; company operations are disrupted due to additional time causing less smooth communication with clients; In the aspect of communication between leaders and employees, virtual communication facilities have been provided, although in practice there are still obstacles; teamwork was a little distracted by the time lag response in virtual communication. Adanya COVID-19 berdampak perubahan bagi pekerja, tempat kerja, dan praktik kerja. Perubahan yang muncul dalam praktik kerja diantaranya work from home dan seringkali menggunakan virtual, dalam berinteraksi sesama pegawai. Perusahaan ABC merupakan perusahaan yang bergerak di bidang periklanan digital (advertising) di Indonesia. Dalam penelitian, akan disajikan analisis perilaku organisasi selama pandemi COVID-19 di perusahaan ABC. Metode penelitian menggunakan deskriptif kualitatif. Hasil penelitian memperlihatkan terdapat empat karakteristik budaya organisasi perusahaan yang terlihat pada perusahaan ABC, yaitu adanya pengambilan risiko melalui WFH; operasional perusahaan terganggu karena ada waktu tambahan menyebabkan kurang lancarnya komunikasi dengan klien; pada aspek komunikasi antara pimpinan dengan karyawan telah disediakan fasilitas komunikasi virtual, walaupun dalam prakteknya masih terdapat kendala; kerja tim sedikit terganggu karena adanya respon jeda waktu dalam komunikasi virtual.]]>
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