Jurnal Pengabdian Masyarakat (JPM)
Vol 1 No 2 (2021)

PELATIHAN KEWIRAUSAHAAN STRATEGI PENGEMBANGAN BISNIS DAN IMPLEMENTASI EXCELLENT SERVICE PADA KELOMPOK LASKAR SHOLAWAT KECAMATAN PATRANG JEMBER

Ahmad Sauqi (STIE Mandala)



Article Info

Publish Date
10 Aug 2021

Abstract

Community service with the theme of business development strategy and implementation of excellent service is carried out at the Laskar Sholawat Commissariat which is located at Jl. Watermelon II No. 2 Patrang District, Jember Regency. There are 16 participants in this entrepreneurship training. Most of the training participants are already entrepreneurs by running small businesses, including in the fields of electronic services, embroidery, cakes, handicrafts, snack traders, livestock, plantations and online shops. Referring to the partner's problems, the servant will provide training on strategies to create customer satisfaction with the concept of excellent service. building a business strategy from 4 basic management foundations, including financial management (don't mix business financial management and family financial management), operational management (how to build service quality or product quality), HR management (how to build a strong personality in entrepreneurship) and marketing management (how to respond to existing opportunities and always update with all market developments) and Marketing strategy training with marketing implementation through E-Commerce. Keywords: Strategy; Business; Implementation; Excellent; Services.

Copyrights © 2021






Journal Info

Abbrev

jpm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

This journal is a journal that accommodates the publication of community service articles for lecturers and researchers. This journal is managed by the Center for Research and Community Service, Mandala Jember School of Economics. This journal is published every February and ...