Penerapan Digital Marketing dan Inovasi Model pada Produsen Sepatu Kulit (Bapak Misbah di RT. 06. RW. 01 Desa Buduran Sidoarjo)

Darno Darno (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Wulan SE Purnamasari (Universitas Maarif Hasyim Latif)
Nurul Laili Fitriya (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Eko Purwanto (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Jaya Adi Gama (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Kuswana Rama Rama Destian (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Camelia Dewi Rahmawati (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Andre Brata K (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)
Wahyu Putra Budi (Universitas Maarif Hasyim Latif, Jl. Megare Ngelom, Sidoarjo 61257, Indonesia)

Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat
Vol 4, No 2: Januari 2022

Shoes serve to protect our feet from dust and dirt, shoes are one of the important aspects to perfect one's appearance. Armed with experience in making shoes, Mr. Misbah, a resident of Banjarsari village, Buduran District, Sidoarjo Regency, Mr. Misbah started a business selling shoes with a conventional sales and marketing system. Until the covid 19 pandemic, which had to divert office activities to work from home (WFH) and the online learning process, resulted in a decrease in the number of shoe orders. Mr. Misbah couldn't help but have to close his shop temporarily because none of the orders came in. In the new normal era after this pandemic. Therefore, the Community Service (PKM) team helps our partner, Mr. Misbah, especially in finding alternatives to online marketing, including models and how to take photos of their products.