Jurnal Manajemen Bisnis Krisnadwipayana
Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH EXPERIENTIAL MARKETING DAN TOURIST SATISFACTION TERHADAP REVISIT INTENTION TOURISM DI DANAU KELIMUTU

Maria Endang Jamu (Unknown)
Yulius Laga (Unknown)

Article Info

Publish Date
07 Mar 2020

Abstract

The objective of the research is to find out the influence of experential marketing  and tourist satisfaction positively and significantly to the revisit intention of tourists in the Kelimutu National Park Area. The method used in this study is quantitative descriptive, with respondents in this research were domestic tourists with a total of 140 as a basis for consideration for SEM-PLS. The sample was taken using purposive sampling. The results of the research showed that experential marketing and tourist satisfaction are positive and significant for revisit intention tourist in the Kelimutu National Park.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...