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Analysis Of The Impact Of Tourist Visit Level On The Economy Of Local Communities In The Village Of Bena Village, Ngada District Jamu, Maria Endang; Laga, Yulius
SENTRALISASI Vol 10, No 1 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i1.1080

The traditional village of Bena has become a tourist destination in the Ngada district and is a nationally recognized tourist icon, even known globally. This traditional village is visited by many tourists, because of its uniqueness. The purpose of this research is to analyze the impact of tourist visits on the economy of lokal communities in the traditional village of Bena. This is important to be researched and analyzed because, the increasing interest of tourists, who come to visit the traditional village, has a positive impact, especially on the lokal economy. The approach used in this research is descriptive qualitative, with the data collection method is in-depth interviews. The informants in this study were lokal people around the tourist area. The results show that the increase in the number of tourist visits has had a positive impact on the lokal community in Bena Village, which includes an increase in community income from the sale of woven products, employment opportunities in tourism, business opportunities for lokal people, and side jobs. apart from being a farmer, and people's welfare which is getting better from year to year.

The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions Jamu, Maria Endang; Sari, Santy Permata
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1534

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.

Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa (Studi Kasus Pada Mahasiswa Manajemen Universitas Flores) Maria Endang Jamu
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat berwirausaha mahasiswa jurusan manajemen, universitas flores. Penelitian ini menggunakan metode deskriptif kuantitatif untuk menguji hipotesa antar variabel penelitian.Variabel yang digunakan dalam penelitian ini adalah faktor personal, sociological serta environmental dan pengaruhnya terhadap minat berwirausaha mahasiswa. Populasi penelitian ini adalah mahasiswa prodi manajemen angkatan 2016 dengan sampel penelitian sebanyak 60 mahasiswa yang sudah lulus mata kuliah kewirausahaan. Teknik penentuan sampel yang digunakan adalah purposive sampling.Teknik analisis data menggunakan SEM (Structural Equation Model) dengan Smart PLS 3. Berdasarkan hasil analisis data dan pembahasan diketahui bahwa minat mahasiswa untuk berwirausaha dilihat dari faktor personal, dan environmental dinilai tinggi, sedangkan berdasarkan faktor sociological diketahui tidak memiliki pengaruh yang positif atau kurang signifikan terhadap minat berwirausaha mahasiswa.

UPAYA PEMBENTUKAN BUMDES MELALUI ANALISA SWOT DI DESA LENGKOSAMBI TIMUR KABUPATEN NGADA NTT Yulius Laga; Maria Endang Jamu
JMM (Jurnal Masyarakat Mandiri) Vol. 2, No. 1: Juni 2018
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Pengabdian Masyarakat dilakukan oleh Program Studi Manajemen Universitas Flores di desa Lengkosambi Timur, Kabupaten Ngadaa, Nusa Tenggara Timur sebagai bentuk kolaborasi antara akademisi dan masyarakat dalam menanggapi tantangan pembangunan, terutama dalam menjawab masalah di desa Lengkosambi tentang upaya untuk membentuk Badan Usaha milik desa. Analisis SWOT dilakukan untuk melihat kekuatan dan kelemahan serta peluang dan tantangan sebagai bentuk analisis potensi desa sehingga dapat digunakan sebagai bisnis desa melalui Badan Usaha Milik Desa (BUMDEs). Hasil penelitian ini adalah penjelasan berdasarkan analisis SWOT dan pengembangan strategi yang dapat diterapkan untuk membentuk Badan Usaha Milik Desa (BUMDes) dalam mendukung kesejahteraan masyarakat desa dan keberlanjutan ekonomi masyarakat desa Lengkosambi Timur.Abstract: Community Service conducted by the University of Flores Management Study Program in November 2018 in East Lengkosambi village, Ngada Regency, East Nusa Tenggara as a form of collaboration between academics and the community in responding to development challenges, especially in answering problems in Lengkosambi village about the efforts to establish a village-owned Business Entity. SWOT analysis is conducted to see strengths and weaknesses as well as opportunities and challenges as a form of analysis of village potential so that it can be used as a village business through Village-Owned Enterprises (BUMDEs). The results of this study are explanations based on the SWOT analysis and the development of strategies that can be implemented to form village-owned enterprises (BUMDes) in supporting village community welfare and economic sustainability of the East Lengkosambi village community.

PENGARUH EXPERIENTIAL MARKETING DAN TOURIST SATISFACTION TERHADAP REVISIT INTENTION TOURISM DI DANAU KELIMUTU Maria Endang Jamu; Yulius Laga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.386

The objective of the research is to find out the influence of experential marketing and tourist satisfaction positively and significantly to the revisit intention of tourists in the Kelimutu National Park Area. The method used in this study is quantitative descriptive, with respondents in this research were domestic tourists with a total of 140 as a basis for consideration for SEM-PLS. The sample was taken using purposive sampling. The results of the research showed that experential marketing and tourist satisfaction are positive and significant for revisit intention tourist in the Kelimutu National Park.

Strategi Perencanaan Obyek Wisata Kawasan Ternak Deturia di Kecamatan Kotabaru Kabupaten Ende Maria Endang Jamu; Lambertus Langga
ANALISIS Vol. 9 No. 2 (2019): ANALISIS VOL. 09 NO. 2 EDISI SEPTEMBER 2019
Publisher : FAKULTAS EKONOMI UNIVERSITAS FLORES

This study aims to establish a planning strategy in the Deturia livestock area in Kotabaru District to become a horse racing tourist attraction in Ende Regency. The research approach used is qualitative with qualitative descriptive data analysis techniques. Data collection techniques using questionnaires, interviews, and observations. Respondents in the study were the people around the area of ??livestock attraction Deturia. Based on the results of the SWOT analysis of Tourism Objects of Deturia Cattle in Kotabaru District shows its position in quadrant I, where Deturia Cattle attractions have a balanced opportunity and strength that has a wide and strategic area, so they can take advantage of opportunities that exist optimally. In quadrant I, the aggressive strategy is a very favorable position, where the aggressive strategy can support any aggressive growth policies.

Persepsi Mahasiswa Terhadap Kebijakan Merdeka Belajar Kampus Merdeka (MBKM) Yulius Laga; Reyna Virginia Nona; Lambertus Langga; Maria Endang Jamu
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 4, No 1 (2022): February Pages 1-1600
Publisher : Universitas Pahlawan Tuanku Tambusai

Penelitian ini bertujuan untuk mengukur pemahaman dan pengetahuan mahasiswa pada program studi manajemen Universitas Flores tentang Kebijakan Merdeka Belajar Kampus Merdeka. Data responden diperoleh secara keseluruhan dari Jumlah Mahasiswa Prgram Studi Manajemen Universitas Flores sebanyak 456 orang. Hasil penelitian menunjukan pemahaman Mahasiswa Program Studi Manajemen hanya mengetahui sedikit tentang Kebijakan Merdeka Belajar Kampus Merdeka (MBKM) atau sebesar 56,9 persen dengan sumber informasi yang diperoleh 28 persen dari media massa. Kegiatan pembelajaran yang diluar program studi yang paling dominan dipilih oleh mahasiswa manajemen adalah magang atau praktik kerja sebesar 44,08 persen, dan mahasiswa yang menyatakan kesiapan mengikuti Kebijakan Merdeka Belajar Kampus Merdeka (MBKM) sebesar 63,6 persen. Hasil survey juga menunjukan mahasiswa merasa kegiatan MBKM dalam pengembangan kompentensi/keterampilan sebagai bekal bekerja setelah lulus 69 persen. Mahasiswa juga merasa tertarik program MBKM yang diadakan oleh Direktorat Jenderal Pendidikan Tinggi, Riset, dan Teknologi 67,54 persen dan merekomendasikan program sebesar 65,57 persen. Dampak Peneltian ini menunjukan bahwa mahasiswa menjadi lebih fleksibel tehadap proses perkuliahan, pengalaman bersama masyarakat dan bekal untuk pekerjaan setelah lulus kuliah.

Analysis Of The Impact Of Tourist Visit Level On The Economy Of Local Communities In The Village Of Bena Village, Ngada District Maria Endang Jamu; Yulius Laga
SENTRALISASI Vol. 10 No. 1 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i1.1080

The traditional village of Bena has become a tourist destination in the Ngada district and is a nationally recognized tourist icon, even known globally. This traditional village is visited by many tourists, because of its uniqueness. The purpose of this research is to analyze the impact of tourist visits on the economy of lokal communities in the traditional village of Bena. This is important to be researched and analyzed because, the increasing interest of tourists, who come to visit the traditional village, has a positive impact, especially on the lokal economy. The approach used in this research is descriptive qualitative, with the data collection method is in-depth interviews. The informants in this study were lokal people around the tourist area. The results show that the increase in the number of tourist visits has had a positive impact on the lokal community in Bena Village, which includes an increase in community income from the sale of woven products, employment opportunities in tourism, business opportunities for lokal people, and side jobs. apart from being a farmer, and people's welfare which is getting better from year to year.

The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions Maria Endang Jamu; Santy Permata Sari
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1534

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.

Faktor-faktor yang mempengaruhi minat beli di pasar tradisional Yulius Laga; Maria Endang Jamu
Jurnal Ekonomi Modernisasi Vol. 16 No. 3 (2020): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

This study aims to analyze the variables that influence purchase interest in traditional markets in terms of location, product diversity, price, and service quality variables. This type of research uses a quantitative approach. The research was carried out by comparing the three traditional markets including Wolowona Market, Potulando Market and Mbongawani Market which are located in Ende Regency. The study will be conducted on 270 respondents who are consumers who carry out activities in the three markets who are selected by using the random sampling technique. The research will be conducted by Confirmatory Factor Analysis using Structural Equation Modeling (SEM) with AMOS 23 software. The results show that the three traditional markets have certain characteristics that affect buying interest. In Wolowona Market and Potulando Market, the location variable is the dominant factor affecting buying interest, in contrast to the Mbongawani Market, the price variable is the main reason for people to buy. The recommendation of this research is the need for consideration for traditional market managers in Ende Regency in determining the location and placement of traders according to the product variants sold in the traditional market, as well as price control from the government for the community in meeting their needs.

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