Restraining Effects Of Mobile Wallet Payment Adoption: Coimbatore City

Dr. Gayathiry D (1Assistant Professor, Department of Commerce CA, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamilnadu.)
Dr. Poorna K (Assistant Professor, Department of commerce PSG College of Arts & Science, Coimbatore, Tamilnadu)

Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam
Vol. 1 No. 01 (2021): Aug-Sept 2021

Digital India is the flagship strategy of the Government of India. This proposal wasinitiated on 1st July 2015 by Prime Minister Mr.Narendra Modi, with an idea to transformIndia into a digitally authorized society and knowledge economy. Internet has wrapped upeveryone's imagination and still continues to go forward in India. There is a stable desireto keep tempo with internet trends. Further, there has been a rise in adoption of newtechnologies, embarrassment of digital street like M-Wallets etc., On 8thNovember 2017,the Government of India announced the demonetization of Rs. 500 and Rs. 1000 notes, tocontrol black money, corruption and terrorism. During 2015-16 to 2021-22, usage ofsmartphones and mobile internet access will lead to growth of e-commerce sector togetherwith increasing disposable of incomes. The study is based on 370 valid responses receivedthrough a structured questionnaire. Data collected was analyzed by using statistical toolslike Kruskal Wallis Test, One-Way Anova and Factors Analysis . Demonetization drive ofgovernment of India has contributed immensely towards awareness, usage and acceptanceof online payment.