Jurnal Manajemen Dan Kewirausahaan


PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN KAIN TENUN DI DESA MASALILI KECAMATAN KUNTUNAGA KABUPATEN MUNA

Purnama, Muhamad Sunarno (Unknown)
Sukotjo, Endro (Unknown)
Yusuf, Hayat (Unknown)

Article Info

Publish Date
20 Jan 2021

Abstract

This study aims to determine the factors that influence product quality and price on consumer satisfaction in using masalili woven fabric in Muna Regency. The population of this study were consumers who had used masalili woven fabric products and the number was 95. The data collection method in this study was a questionnaire. The analytical method used is multiple linear regression analysis using the SPSS version 24 program.  The results of the study show that together price and product quality have a significant effect on consumer satisfaction. And partially the price has a significant effect on consumer satisfaction, product quality has an effect on consumer satisfaction,

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Journal Info
Jurnal Manajemen Dan Kewirausahaan
Website

Abbrev

manajemen

Publisher

Universitas Halu Oleo

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen ...