JCP (Jurnal Cahaya Pendidikan) Fakultas Keguruan dan Ilmu Pendidikan
Vol 1, No 1 (2015): JCP (Jurnal Cahaya Pendidikan) Fakultas Keguruan dan Ilmu Pendidikan

A SEMIOATIC ANALYSIS OF “CITRA” PRODUCT OF SKIN CARE ADVERTISEMENT

Suswanto Ismadi Megah S. (UNIVESITY OF RIAU KEPULAUAN, BATAM, INDONESIA)

Article Info

Publish Date
01 Jul 2015

Abstract

This study is about advertiemnet of the skin care for women, particularly in Indoensia. This study used semiotic theory of the advertisement of the women product od the skin care. So, this product sold out due to of this case.This study took adat from the product of the “cira” product of the skin care. So, this study only used semiotics study of the skin care of the citra product. This study can be concluded that the skin care/treatment for women with natural ingredient. This shows that the meaning of the sign of the women is skin. The skin is as measurement of the women performance and esteem. Keywords  : Semiotics, Product and Advertisement

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Journal Info
JCP (Jurnal Cahaya Pendidikan) Fakultas Keguruan dan Ilmu Pendidikan
Website

Abbrev

journalcahayapendidikan

Publisher

Universitas Riau Kepulauan Batam

Subject

Arts Education Environmental Science Mathematics Other

Description

Jurnal Cahaya Pendidikan (JCP) adalah media publikasi ilmiah di bidang ilmu pendidikan dan manajemen pendidikan secara umum. JCP bertujuan untuk mempublikasikan hasil-hasil penelitian terkini atau inovasi baru di bidang pendidikan, dan memberikan kontribusi terhadap pengembangan ilmu pendidikan. ...