Indonesian Journal of Innovation Studies
Vol. 14 (2021): April

Application of Data Mining With Naïve Bayes Classifier Algorithm to Predict Customer Character: Penerapan Data Mining Dengan Algoritma Naïve Bayes Classifier untuk Memprediksi Karakter Pelanggan

Pratiwi, Anisa Yuli Eka (Unknown)
Fitriani, Arif Senja (Unknown)



Article Info

Publish Date
30 Apr 2021

Abstract

This research is based on late payment data from UD Delta customers which affect all production processes that occur in UD Delta. The purpose of this study is to predict the character of the customer as a basis for analyzing the delay in the payment process that hinders the company's production. The datasets tested were 30% of the 600 data, which were divided into 1 id, 7 attributes and for the prediction classes 'No Problem', 'Slightly Problematic', and 'Very Problematic'. This study collects data by means of non-participant observation, namely data on UD Delta's bookkeeping. The process stage is processed using the python programming language with classification methods and naive bayes algorithms. The results obtained from this study are in the form of calculations that state the number of customers grouped into 3 categories, namely with correct predictions as much as 51%, incorrect predictions as much as 49%. From the results obtained, it will be taken into consideration by the company in processing the existing processes within the company as a step to develop the business carried out so that it is more optimal.

Copyrights © 2021






Journal Info

Abbrev

ijins

Publisher

Subject

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Innovation Studies (IJINS) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global ...