Indonesian Journal of Innovation Studies
Vol. 14 (2021): April

Analysis of Hedonic Shopping Value, Fashion Involvement on Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables in Malls: Analisis Hedonic Shopping Value, Fashion Involvement terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall

Yuhanda, Rihadatul Aisy (Unknown)
Indayani, Lilik (Unknown)
Rizal, As’at (Unknown)
Sari, Dewi Komala (Unknown)

Article Info

Publish Date
30 Apr 2021

Abstract

This study aims to determine the Hedonic Shopping Value Analysis, Fashion Involvement of Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables at SOGO Tunjungan Plaza Surabaya. The sample used is 100 respondents. Samples were taken by incidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Hedonic shopping value has an effect on impulse buying. Fashion involvement has an effect on impulse buying. Hedonic shopping value has an effect on shopping lifestyle. Shopping lifestyle has an effect on fashion involvement. Hedonic shopping value has an effect on positive emotion. Fashion involvement has an effect on positive emotion. Hedonic Shopping Value has an effect on impulse buying. Shopping lifestyle has an effect on positive emotion. Positive emotion has an effect on impulse buying.

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Journal Info
Indonesian Journal of Innovation Studies
Website

Abbrev

ijins

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Innovation Studies (IJINS) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global ...