<![CDATA[Rangkayo Casual Sneakers (RCS) is a product that is engaged in the production of handmade shoes. Currently,sales only rely on customers coming to the store and selling via social media. The problems faced today include inadequate product marketing, less structured product arrangement, more promotional costs, and a lack of updating of information on new products. The purpose of this research is to build an e-commerce-based online store that will make it easier for managers to carry out their business activities. In collecting data, the writer used interview, observation, literature study, and document analysis methods. The documents used are the sales process documents used so far by the Rangkayo Casual Sneaker Shoe Store. Analysis of the ongoing business model using the Business Model Canvas (BMC) and Unified Modeling Language (UML) for its design. While the tools for application development, the author uses a WordPress-based Content Management System (CMS). The result to be achieved in this research is the development of an e-commerce website at the Rangkayo Casual Sneakers Shoes Store to support ongoing business processes. With the implementation of this e-commerce website, it is hoped that the marketing will be wider and easier, the latest product information can be seen directly by customers, and the product arrangement is easy for customers to see so that they can solve existing problems and can improve services to customers in fast, precise and accurate information]]>
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