International Journal of Science and Society (IJSOC)
Vol 1 No 2 (2019): International Journal of Science and Society (IJSOC)

The Importance of Location, Promotion, and Merchandising in Affecting the Consumer Purchasing Decision: A Case Study in PT Wijaya Motor Bandung, Indonesia

Dadang Suhairi (STAI Sabili Bandung, Indonesia)

Article Info

Publish Date
17 Feb 2020

Abstract

The purpose of this study was to determine the effect of location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia. This research method uses a quantitative approach. The data collected in this study used the distribution of questionnaires to 118 consumers at PT Wijaya Motor Bandung using a simple random sampling technique. The results of this study indicate that there is a positive and significant effect both partially and simultaneously between location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia.

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Journal Info
International Journal of Science and Society (IJSOC)
Website

Abbrev

ijsoc

Publisher

GoAcademica Research and Publishing

Subject

Materials Science & Nanotechnology Social Sciences

Description

International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence ...