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All Journal International Journal of Science and Society (IJSOC)
Dadang Suhairi
STAI Sabili Bandung, Indonesia
Materials Science & Nanotechnology Social Sciences

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The Importance of Location, Promotion, and Merchandising in Affecting the Consumer Purchasing Decision: A Case Study in PT Wijaya Motor Bandung, Indonesia Dadang Suhairi
International Journal of Science and Society Vol 1 No 2 (2019): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.713 KB) | DOI: 10.54783/ijsoc.v1i2.55

Abstract

The purpose of this study was to determine the effect of location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia. This research method uses a quantitative approach. The data collected in this study used the distribution of questionnaires to 118 consumers at PT Wijaya Motor Bandung using a simple random sampling technique. The results of this study indicate that there is a positive and significant effect both partially and simultaneously between location, promotion and merchandising on consumer purchasing decisions at PT Wijaya Motor Bandung, Indonesia.
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