JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen

Analisis pengaruh media sosial terhadap keputusan pembelian study kasus : skincare wardah

Suryani Suryani (Unknown)
Khairina Tambunan (Unknown)
Purnama Ramadhani Silalahi (Unknown)

Article Info

Publish Date
06 Jan 2022

Abstract

Currently, the development of industry in Indonesia, especially cosmetics is growing rapidly. The purpose of this study was to determine the effect of social media on purchasing decisions. Case study: skincare wardah. The method used in this research is quantitative method. The type of data used in this research is primary data. The population of this study were all users of Wardah products in North Sumatra. Data collection techniques used in this study by distributing questionnaires to respondents either directly or indirectly. The result of the research is that social media variables have a significant effect on purchasing decisions. The purchasing decision indicator that has the highest average value is the willingness to sacrifice.

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Journal Info
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Website

Abbrev

JKM

Publisher

Universitas Muhammadiyah Enrekang

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen (Online ISSN: 2774-2075) merupakan jurnal nasional yang diterbitkan oleh Lembaga Pusat Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Muhammadiyah Enrekang bekerjasama dengan Forum Dosen Riset STMIK/STIE Insan Pembangunan dan Ikatan Doktor ...