JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen

Pengaruh Brand Image dan Brand Awareness Terhadap Pembeli di Market Place (Studi Kasus pada Aplikasi Shopee)

Aisyah Fitri Pasaribu (Unknown)
Purnama Ramadani Silalahi (Unknown)

Article Info

Publish Date
06 Jan 2022

Abstract

This journal aims to determine the effect of brand image and brand awareness on buyer decisions in the marketplace (a case study on the shopee application). The research method used by the author is a quantitative method by distributing questionnaires to respondents. The population of people who often shop online using the shopee application. Until the study, there were 75 people aged 18 to 30 years who often shopped at shopee. The test tool in this study used SPSS version 22

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Journal Info
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Website

Abbrev

JKM

Publisher

Universitas Muhammadiyah Enrekang

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen (Online ISSN: 2774-2075) merupakan jurnal nasional yang diterbitkan oleh Lembaga Pusat Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Muhammadiyah Enrekang bekerjasama dengan Forum Dosen Riset STMIK/STIE Insan Pembangunan dan Ikatan Doktor ...