El-Mujtama: Jurnal Pengabdian Masyarakat
Vol 1 No 2 (2021): El-Mujtama: Jurnal Pengabdian Masyarakat

Analisis Strategi Pemasaran Dalam Pasar Global

Dhea Nita Syafina Rambe (UIN Sumatera Utara)
Nuri Aslami (UIN Sumatera Utara)



Article Info

Publish Date
28 Jan 2022

Abstract

This article contains about how to implement marketing strategies in the world of global or international markets in Indonesia. As we know that Worldwide Promotion is the act of displaying by worldwide organizations having worldwide organizations with worldwide advertising techniques, worldwide business sectors and worldwide products and guidelines in different countries. Globalization is another test for organizations in implementing promotion methodologies. Due to globalization, organizations are required to compete with organizations that have large capital and quality goods. To date, Indonesia is a hotly contested target market. Globalization and market competition require all leaders to focus on the world climate. This review aims to find a worldwide advertising methodology in the Indonesian market for Indonesian organizations. The examination strategy used is an expressive investigative technique. The combination of a variety of display procedures and standard promotion techniques is a worldwide advertising methodology that is appropriate to the economic situation in Indonesia. Keywords: Marketing, Global Marketing Strategy, Globalization.

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Journal Info

Abbrev

elmujtama

Publisher

Subject

Religion Economics, Econometrics & Finance Education Social Sciences Other

Description

El-Mujtama: Jurnal Pengabdian Masyarakat adalah jurnal ilmiah tentang program dan kegiatan pengabdian kepada masyarakat sebagai bagian implementasi dari Tri Dharma Perguruan Tinggi. Jurnal ini terbit dua kali setahun setiap Januari dan Juli, dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat ...