Jurnal Abdimas Bina Bangsa
Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa

PELATIHAN MODIFIKASI PRODUK DAN MARKETING DIGITAL DI ERA PANDEMI: UMKM PRODUKSI EMPING DESA PANCUR-TAKTAKAN KOTA SERANG

Puspita Maelani (Universitas Bina Bangsa)
Khafidz Rois (Universitas Bina Bangsa)
Fawza Fahira (Universitas Bina Bangsa)



Article Info

Publish Date
20 Dec 2021

Abstract

MSMEs are trading businesses carried out by individuals or groups that refer to productive economic businesses. The business carried out by individuals or groups in the village of Sepring, Pancur Village, Taktakan, is a processed business from melinjo, namely emping. Conventional marketing, namely by marketing directly to local markets or areas, products that are still original chips, and the Covid-19 pandemic are obstacles for MSMEs. This training method has stages, the first stage is a direct survey to see the production and marketing process of MSMEs, the second stage is planning and finally implementation. The result of this training activity is that it can increase the knowledge of MSME business actors about the legality and licensing of institutions or products, knowledge about modifying products according to market needs and implementing digital marketing through a marketplace or online shop in collaboration with village youths

Copyrights © 2021






Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...