Pengaruh God Consciouness dan Karakter Wirausahawan terhadap Keberhasilan Usaha di Langsa Town Square

Safwan_kamal Safwan
Nurjannah Nurjannah (Institut Agama Islam Negeri Langsa)
Rahmah Susanti (Institut Agama Islam Negeri Langsa)

Lentera:Indonesian Journal of Multidisciplinary Islamic Studies
Vol 3 No 2 (2021): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies

This study aims to determine the effect of god consciousness and entrepreneur behavior on sales success in Langsa Town Square. The method used is a quantitative approach. Data was collected using a questionnaire with a sample of 64 respondents and the sampling technique used probability sampling. The data analysis method used is multiple linear regression analysis using SPSS software version 16.0. This study uses a Likert scale measurement. The results of this study are based on a partial test, the god consciousness variable has an effect on sales success with a significant value of 0.002 which is smaller than the value of 0.05. The entrepreneur behavior variable has an effect on business success as indicated by a significant value of 0.000 which is smaller than 0.05. simultaneously, these two variables have a significant effect on business success and the value of R square is 0.739 or 73.9%.