Journal of Social Science
Vol. 2 No. 6 (2021): Journal of Social Science

The Influence of Brand Trust and Religiosity on The Mudharabah Deposit Product Selection Decision

Prianda Pebri (a:1:{s:5:"en_US"
s:44:"STIE Muhammadiyah, Sumatera Utara, Indonesia"
})

Article Info

Publish Date
19 Jan 2022

Abstract

The purpose of this study is to analyze the influence of brand trust and religiosity on the decision to choose mudharabah deposit products in Islamic Commercial Banks. Population and sample are 100 customers selected by accidental sampling in order to obtain research data through filling out a questionnaire. The results showed that partially or simultaneously the two independent variables consisting of brand trust and religiosity have a positive and significant effect on the decision to choose mudharabah deposit products in Islamic Commercial Banks.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...