Pengungkapan Corporate Social Responsibility Sebagai Bentuk Komunikasi Citra Perusahaan

Ni Putu Ari Aryawati
I Ketut Putu Suardana (Institut Agama Hindu Negeri Gde Pudja Mataram)

Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Vol 3 No 2 (2021)

The aim of this study to examine the influence of corporate social responsibility disclosure as a legitimation of firm image at go public firm. Based on legitimacy theory, there is a possible corporate social responsibility disclosure as a maintain corporate image to community. The sample of this research is manufacturing company which are listed in Indonesia Stock Exchange (IDX) in 2018 – 2020. The result of this research shows that more detail and higher disclosure corporate social responsibility, the higher of corporate image. This result provides legistimation theory for support the environmental firm.