Jurnal Perspektif Bisnis
Vol 2 No 1 (2019): Jurnal Perspektif Bisnis

ANALISIS SEGMENTASI DEMOGRAFIS DAN PERILAKU PADA BISNIS PARIWISATA

Aldi Adianta (Jurusan Ilmu Administrasi Bisnis)
Suprihatin Ali (Jurusan Ilmu Administrasi Bisnis)
Prasetya Nugraha (Jurusan Ilmu Administrasi Bisnis)

Article Info

Publish Date
27 Dec 2019

Abstract

Analyzing business segmentation of Taman Wisata Bukit Mas Cottage & Resto in Bandar Lampung was the purpose for this research. Descriptive research using clustering technic analysis. Visitors divided into three cluster based on demography and behavior. The results showed average visitors in middle class to down, which came for refreshing or holiday, either gathering with friends or family, or even for enjoying the scenery. It stressed on how important for the company to understand the consumer’s profile that can help identify its market segmentation, and design appropriate programs for expected target segmentation.

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Journal Info
Jurnal Perspektif Bisnis
Website

Abbrev

jpb

Publisher

Universitas Lampung

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Perspektif Bisnis is journal peer review, published twice in a year (May and November) by Administrasi Bisnis-FISIP Universitas Lampung. Topics of published article are theoretical and empirical research which focused on studies on business (finance, marketing, information systems, ...