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JL. SUMANTRI BROJONEGORO NO. 1 GEDONG MENENG, RAJABASA, BANDAR LAMPUNG
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Jurnal Perspektif Bisnis
Published by Universitas Lampung
ISSN : 23385111     EISSN : 27211363     DOI : https://doi.org/10.23960/jpb.v3i1.11
Core Subject : Economy, Science, Social, Engineering,
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Perspektif Bisnis is journal peer review, published twice in a year (May and November) by Administrasi Bisnis-FISIP Universitas Lampung. Topics of published article are theoretical and empirical research which focused on studies on business (finance, marketing, information systems, organisation behaviour and human resources, strategic management, corporate social responsibility, entrepreneurship, creative and innovation business). The articles would be conduct on scientific article, research notes, and book review. We are also welcoming well-conduct qualitative studies with strong methods and have impact in business’s studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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WORD OF MOUTH, IKLAN, DAN CITRA PERUSAHAAN TERHADAP KEMINATAN KONSUMEN TRAVEL HAJI DAN UMRAH Agita Putri Belina; A Efendi
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.893 KB)

Abstract

This study aimed to determine the influence variable word of mouth, print media ads and company image on the consumers intention to candidate umrah’s consumers in PT. Arminareka Perdana Bandar Lampung either partially or simultaneously. With quantitative approach, sampling technique systematic on 100 respondents. The analysis’s data were conducted by multiple linear regression, uji t, and uji F. The results, there are significant influence between word of mouth, print media ads, and company image on the consumers intention to candidate consumers. Worship tourism are highly valuable experience for customers, positive branding gives big role on spreading good image of the company through word of mouth, which not able reached by conventional advertising media in influencing customer’s intention on having offering package services.
KETERKAITAN INDEKS SAHAM DUNIA TERHADAP JAKARTA ISLAMIC INDEX Suripto Suripto; Desri Ayu Puspita; Surpiyanto Surpiyanto
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research is aim to determine correlation world stock index and Indonesian stock index on Jakarta Islamic Index (JII) (2013-2017). Jakarta Islamic Index is dependent variable and the independent variabel Dow Jones Islamic Market (DJIM), Dow Jones Industrial Average (DJIA), Jakarta Stock Exchange and Indonesia Sharia Stock Index (ISSI). The data was taken Index around 5 years with the total of population are 60 companies. The results showed DJIM, DJIA and ISSI related to JII, and Jakarta Stock Exchange did not relate to JII.
ANALISIS MOTIVASI PEMUDA DALAM BERTANI KAKAO Elen Oktavia; Unang Mulkhan
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Drawing upon Scott’s theory (1987) on the moral economy of the peasant and Popkin’s theory (1986) on the rational peasant, this research aims to reveal the relationships of 5 different variables: subsistence economy, subsistence ethics, risk distribution, moral economy, and political economy, on young people’s motivation in cocoa’s farming. This study employed quantitative approach, using a simple random sampling technique with surveys of a hundred of young people in Way Ratai district of Pesawaran Lampung. The area of the district is mostly covered by cocoa plantation where many national and multi-national companies on cocoa and chocolate productions buy cocoa beans from the area. Findings show that two variables provide positive and significant effects, namely, the distribution of risk and moral economy. Moreover, traditional economic systems and kinship are still dominated in everyday life of cocoa farmers. For the variable of political economy, there is also a positive effect but it is not significant. Further findings found that two variables: subsistence economic and subsistence ethics, do not have positive and significant effects on young people’s motivation in growing cocoa. Thus, this study argues that subsistence economic and subsistence ethics are not relevant anymore for young people to grow cocoa commodity.
ANALISIS SEGMENTASI DEMOGRAFIS DAN PERILAKU PADA BISNIS PARIWISATA Aldi Adianta; Suprihatin Ali; Prasetya Nugraha
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Analyzing business segmentation of Taman Wisata Bukit Mas Cottage & Resto in Bandar Lampung was the purpose for this research. Descriptive research using clustering technic analysis. Visitors divided into three cluster based on demography and behavior. The results showed average visitors in middle class to down, which came for refreshing or holiday, either gathering with friends or family, or even for enjoying the scenery. It stressed on how important for the company to understand the consumer’s profile that can help identify its market segmentation, and design appropriate programs for expected target segmentation.
DIAGNOSIS EFEKTIVITAS ORGANISASI MODEL 7S MCKINSEY Dian Komarsyah Djuardi; Hani Damayanti Aprilia; Nur Efendi; Deddy Aprilani
Jurnal Perspektif Bisnis Vol 2 No 1 (2019): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The aim of this research is seeking further on organization’s effectivity through 7S McKinsey in FISIP Universitas Lampung using qualitative method. We found that the seven dimensions (strategies, system, staff, skills, structures, and style) have been established in the organization. The six dimensions give potentially positive influence in the working goals, only one which is staff that have negative influence.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG KONSUMEN PADA TOKO RITEL Muhammad Bahruzen; Dian Komarsyah D; Prasetya Nugraha
Jurnal Perspektif Bisnis Vol 3 No 1 (2020): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.269 KB) | DOI: 10.23960/jpb.v3i1.9

Abstract

The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this research is purposive sampling. Analyzed by using multiple linear regression. The result shows that partially two independent variables, quality of service (X2) and price (X4) have a significant influence on consumer repurchase interest of Surya Gemilang Store. However, the location (X1) and product completeness (X3) has no significant effect on consumer repurchase interest. Simultaneously, location (X1), quality of service (X2), product completeness (X3), and price (X4) have a significant influence on consumer repurchase intention (Y). Conclusion: The quality of service and price have a significant influence on consumer repurchase interest in Surya Gemilang Store. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi, kualitas pelayanan, kelengkapan produk, dan harga terhadap minat pembelian ulang konsumen pada toko ritel. Sampel penelitian berjumlah 100 responden konsumen Toko Surya Gemilang yang ditentukan dengan purposive sampling, dengan teknik pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji t, uji F, dan regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial, hanya variabel kualitas pelayanan dan harga yang memiliki pengaruh signifikan terhadap minat pembelian ulang konsumen. Namun, secara simultan, keempat variabel, yakni lokasi, kualitas pelayanan, kelengkapan produk, dan harga menunjukkan pengaruh yang signifikan terhadap minat pembelian ulang konsumen pada toko ritel. Adanya kesesuaian antara performa dari produk atau jasa (pelayanan) yang ditawarkan, dan jumlah alokasi daya beli konsumen terhadap suatu produk yang ditentukan oleh harga, lebih mendorong minat konsumen untuk melakukan pembelian kembali di waktu yang akan datang. Sehingga, harga dan kualitas pelayanan dapat membangun keunggulan kompetitif bagi toko ritel untuk bersaing, dan mendorong konsumen untuk melakukan pembelian ulang.
HUMAN CAPITAL DI ERA DIGITAL Hani Damayanti Aprilia; Nur Efendi; A. Rifa'i
Jurnal Perspektif Bisnis Vol 3 No 1 (2020): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.646 KB) | DOI: 10.23960/jpb.v3i1.10

Abstract

The insurance industry shows rapid development which proven by the improvement of the number of users of insurance products and high level of competition. To be able to compete in the digital era, insurance companies must be supported by marketers who have the knowledge, expertise, abilities and skills that make human capital or company assets (human capital). Human capital development program is not just a cost, but a long-term investment that can benefit the company in the long term. This study was aimed to determine, describe, and analyze the development of human capital marketers in the digital era in terms of insurance industry (Prudential Indonesia). The data analysis used was an interactive data analysis model developed by Miles & Huberman. The results of the research showed that Prudential Indonesia developed the human capital as a strategy for Prudential Indonesia to be the best and undefeated insurance industry in the digital era through continuous and up-to-date training. The development of human capital for marketers is done through the identification of human capital components, so that the marketers have product knowledge, licenses, experience, appearance, networks / connections, self-quality, independent, and creative. The other components such as motivation, support leaders, organizational atmosphere, and work group effectiveness will also influence the marketers to be able to achieve higher performance in order to compete in the digital era. Program pengembangan human capital bukan hanya sekedar biaya, melainkan investasi jangka panjang yang dapat menguntungkan perusahaan dalam jangka waktu yang lama. Penelitian ini bertujuan untuk mengetahui, mendeskripsikan, dan menganalisis pengembangan human capital tenaga pemasar di era digital dalam industri asuransi (Prudential Indonesia). Analisis data menggunakan model interaktif yang dikembangkan oleh Miles & Huberman (2009). Hasil penelitian menunjukkan bahwa pengembangan human capital menjadi strategi untuk dapat bersaing di era digital melalui pelatihan yang berkelanjutan. Pengembangan dilakukan melalui identifikasi komponen human capital, agar tenaga pemasar memiliki pengetahuan produk, lisensi, pengalaman, penampilan, jaringan/koneksi, kualitas diri, mandiri, serta kreatif. Komponen lain seperti motivasi, support leader, suasana organisasi, dan efektifitas kelompok kerja juga akan mempengaruhi tenaga pemasar untuk dapat mencapai kinerja yang lebih tinggi agar dapat bersaing di era digital.
PREDIKSI KONDISI FINANCIAL DISTRESS PADA PERUSAHAAN MANUFAKTUR PERUSAHAAN DI BURSA EFEK INDONESIA Surya Gandi; Damayanti Damayanti; Supriyanto Supriyanto
Jurnal Perspektif Bisnis Vol 3 No 1 (2020): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.364 KB) | DOI: 10.23960/jpb.v3i1.11

Abstract

Being aware the signal of financial distress conditions is important because in the worst case scenario the company can be forced in to liquidation. This condition can be predicted using model that have been developed by many researchers. The purpose of this research is analyze and describe the effects of current asset to current liability, debt to total asset, total asset turnover, and net income to equity in predicting the condition of financial distress in manufacturing companies listed in Indonesian Stock Exchange in year 2012-2017. The data analiysis method is logit regression. The resecarch sample used purposive sampling tecnique. The result of wald test (partial) showed that current asset to current liability, debt to total asset and total asset turnover that have significant effects to predict the condition of financial distress in company, whilst net income to equity not significant to predict the condition of financial distress in the company. The result of G2/likehood showed that current asset liability, debt to total asset, total asset turnover and net income to equity simultaneously have significant influence to predict the condition of financial distress in company. Value of Mc fadden R-squared (R2) showed the relation among the variabels is in a very strong category.
PENGARUH MARKET VALUE, VARIANCE RETURN, DAN VOLUME PERDAGANGAN TERHADAP PERIODE KEPEMILIKAN SAHAM (HOLDING PERIOD) Bintang Lakitang Lubis; Ahmad Rifai; M. Iqbal Harori
Jurnal Perspektif Bisnis Vol 3 No 1 (2020): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.771 KB) | DOI: 10.23960/jpb.v3i1.12

Abstract

The purpose of this study is to determine the effect of market value, variance return and trading volume on the holding period. The sampling technique in this study used a purposive sampling method and obtained as many as 6 companies listed in the IDXBUMN20 index. The data analysis technique used multiple regression panel data models and using the analysis tool Eviews 9. Based on the t test (partial) shows that the market value, variance return and trading volume has significantly effect and negative relationship on holding period in a partial way. Based on the F test (simultaneous) shows that the market value, variance return and trading volume have significantly effect on the holding period.
PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK Larassanti Eka Putri; K. Bagus Wardianto; Ghia Subagia
Jurnal Perspektif Bisnis Vol 3 No 1 (2020): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.231 KB) | DOI: 10.23960/jpb.v3i1.13

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal. ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

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