ASEAN Journal on Hospitality and Tourism
Vol. 19 No. 3 (2021)

Factors Influencing Acceptance of Tourism Academia Towards Implementation of New-Normal Policy in Tourism Industry; Evidence from Bali

Anom Hery Suasapha (Unknown)
Ni Made Eka Mahadewi (Bali Tourism Polytechnic)
Ida Bagus Gede Agung Widana (Bali Tourism Polytechnic)
Diah Cynthia Putri (Bali Tourism Polytechnic)



Article Info

Publish Date
31 Dec 2021

Abstract

This article aims to understand factors that influence the acceptance of tourism academia toward the implementation of a new-normal policy for the tourism industry in Bali. Data were collected from an online survey. The population from which the sample was derived was the tourism lecturers of Bali Tourism Polytechnic. The sample size was 88, representing a population of 151 lecturers. It corresponds to the statistical power of 0,90. Statistical descriptive analysis and multiple linear regression analysis were performed to analysis the data. The result of the research shows that acceptance of tourism academia toward implementation of the new-normal policy was simultaneously influenced by their perception of the impact caused by the pandemic to the industry as well as their perception about the dangerous disease itself, even though partially, the impact of the pandemic seems to be the stronger influencing factor compared to their perception about the dangerous disease. The article concludes that tourism academia accepted the opening of the tourism industry while stressing that the opening should be accompanied by strict implementation of the new-normal protocol, to prevent the second wave of the pandemic COVID-19 as well as to prevent future irreversible damages to the tourism industry in term of its safety and security image.

Copyrights © 2021






Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...