Mimbar Kampus
Vol 21 No 2 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam

Sugmentasi Pasar dan Positioning pada Perusahaan Asuransi 

M. Nasir (UIN Sumatera Utara)
Nuri Aslami (UIN Sumatera Utara)

Article Info

Publish Date
19 Jan 2022

Abstract

The success of an insurance company must be successful in marketing a product contained in an insurance company, and the company must know very well who the target consumers are, therefore a marketing strategy and market segmentation are needed as well as the target market target which is more precise in determining the segment and target market. targeted by the insurance company so that ithe company is able to compete in the market. Keywords: marketing strategy, market segment and positioning

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Journal Info
Mimbar Kampus
Website

Abbrev

mk

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Education Other

Description

Mimbar Kampus: Jurnal Pendidikan dan Agama Islam adalah jurnal ilmiah tentang isu-su pendidikan dan agama Islam. Diterbitkan oleh Fakultas Tarbiyah IAI Nasional Laa Roiba Bogor dua kali setahun setiap Mei dan November. P-ISSN 1411-7673 E-ISSN ...