Indonesian Business Review
Vol 2 No 2 (2019): Indonesian Business Review

Faktor Yang Mempengaruhi Intensi Pengunjung Dalam Memilih Destinasi Wisata

Ghiffari Herlambang (Unknown)
Leonardus Alexander Nickvaldo (School of Business and Economics Universitas Prasetiya Mulya)
Lidya Palupi Prayitno (Unknown)
Muhammad Rezky Nugraha (Unknown)

Article Info

Publish Date
06 Feb 2020

Abstract

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1087.016 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...