Faktor Keputusan Konsumen Dalam Memilih Obat Bebas Di Provinsi Dki Jakarta

Fenny Silviana Rizal (School of Business and Economics Universitas Prasetiya Mulya)
Ido Silviana Genesio (School of Business and Economics Universitas Prasetiya Mulya)
Natanael Silviana Nugroho (School of Business and Economics Universitas Prasetiya Mulya)
Nelson Pribady Lioe (School of Business and Economics Universitas Prasetiya Mulya)

Indonesian Business Review
Vol 2 No 1 (2019): Indonesian Business Review

Growth of Pharmaceutical Industry in Indonesia is still highly potential encouraged by high growth of population, increased health awareness, increased economic levels, and improved access & health budget . This research will help industry players who need to understand the market. According to random sampling data taken on July 2017, from 200 respondents aged 20 y.o. and above shows that the efficacy of drugs, the speed of drug reaction, and side effects of drug are the most important considered aspects, while the taste/sensation of drug and availability of gimmick for consumer are the most unimportant considered aspects in buying OTC drug.