Indonesian Business Review
Vol 2 No 2 (2019): Indonesian Business Review

Pengaruh Kualitas Layanan Bus Transjakarta Terhadap Kepuasan Konsumen

Jeremiah Jeremiah (Unknown)
Jessica Dasaria (Unknown)
Mahendra Kresna Putra (Unknown)
Michael Seninha (Unknown)
Vivi Vyolina (Unknown)

Article Info

Publish Date
06 Feb 2020

Abstract

Service quality is one of the most important factor that influences customer satisfaction level, likewise customer satisfaction will greatly influence repurchase intention level. This statement is hold true in case of public transportation service, including Transjakarta. This research measures service quality perceived by Transjakarta commuters and its correlation with customer satisfaction level and its corresponding correlation with repurchase intention level. The outcomes show that 3 factors: comfort, reliability , and employee performance significantly correlated with customer satisfaction level that also significantly correlated with repurchase intention level. This three factors should become the focus of improvement in order to maximize Transjakarta 's role.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...