A Rasch Analysis on Tourism Business in Covid-19 Era: The Attactiveness of Taman Mini Indonesia Indah (TMII) Jakarta

Erma Lusia (Tourism Department, Faculty of Economics and Communication Bina Nusantara University Jakarta, Indonesia)
Maria Grace Herlina (Bina Nusantara University Jakarta)

Journal of Business and Behavioural Entrepreneurship
Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship

The SARS-CoV-2 pandemic impacts health, the economy, and the environment (also known as COVID19). It's no secret that tourism has been hit particularly hard during the Covid-19 era. Nevertheless, many people continue to search for a tourist destination despite the covid-19 health protocol. Individuals tend to stay home during an outbreak, and large families with young children travel shorter distances than other tourist groups. Local visitors continue to be interested in TMII as a domestic tourism destination as 74 percent of visitors want to visit TMII. Analysis of TMII's amenities and ancillary services using the Rasch Model revealed the most attractive destination attributes. However, when it comes to transportation options, they are by far the least appealing.