<![CDATA[This research aims to look at how the financial understanding of coffee shop business owners, and to see how the profit management of coffee shop business owners. This research uses a qualitative method research design with descriptive explanations. The method used in the sample is area sampling. The population in this study was a coffee shop. Samples in this study met 7 coffee shops. Data collection techniques use observation and interviews. The results of this study show that: (1) The financial understanding owned by coffee shop business owners 100% can distinguish the participation and expenditure. 90% of coffee shop owners have understood financial record keeping for cooking and expenses. 20% of coffee shop owners can identify the risks that exist in their business. 40% of coffee shop owners set up businesses with their own capital. (2) The management of profits owned by the owner's coffee shop business there are as much as 70% has compiled and planned provisions regarding the amount of profit received from the sale. 40% of owners have drafted their business finance plan.]]>
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