Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality?

Adi Widodo (STIMIK Insan Pembangunan, Indonesia)
Multi Nadeak (School of Teknologi Bandung, Indonesia)
Dewiana Novitasari (STIE Insan Pembangunan, Indonesia)
Tias Pramono (STIE Insan Pembangunan, Indonesia)
Gusli Chidir (STIMIK Insan Pembangunan, Indonesia)

Jurnal Office
Volume 8, Number 1, January-June 2022

The purpose of this study was to analyze the effect of E-satisfaction on E-repurchase intention of Online SMEs users, to determine the positive effect of E-service quality on E-repurchase intention of online SMEs and to determine the positive effect of E-service quality on e-satisfaction. of Online SMEs. This research is focused on SMEs Online consumers in Tangerang, this type of research is quantitative with a sample of 566  respondents with the data collection method using a questionnaire via google form, using a non-probability sample. Data analysis using SmartPLS version 3.0 software. And based on the results of the analysis it was concluded that E-satisfaction had a positive and significant effect on E-repurchase intention, E-service quality had a positive and significant effect on E-repurchase intention of online SMEs and E-service quality had a positive and significant effect on e-satisfaction of Online SMEs.