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Tias Pramono
STIE Insan Pembangunan, Indonesia
Social Sciences

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Exploring E-Repurchase Intention of Online SMEs in Tangerang: How The Role E-Satisfaction and E-service Quality? Adi Widodo; Multi Nadeak; Dewiana Novitasari; Tias Pramono; Gusli Chidir
Jurnal Office Volume 8, Number 1, January-June 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v18i1.31940

Abstract

The purpose of this study was to analyze the effect of E-satisfaction on E-repurchase intention of Online SMEs users, to determine the positive effect of E-service quality on E-repurchase intention of online SMEs and to determine the positive effect of E-service quality on e-satisfaction. of Online SMEs. This research is focused on SMEs Online consumers in Tangerang, this type of research is quantitative with a sample of 566  respondents with the data collection method using a questionnaire via google form, using a non-probability sample. Data analysis using SmartPLS version 3.0 software. And based on the results of the analysis it was concluded that E-satisfaction had a positive and significant effect on E-repurchase intention, E-service quality had a positive and significant effect on E-repurchase intention of online SMEs and E-service quality had a positive and significant effect on e-satisfaction of Online SMEs.
Co-Authors Adi Widodo Dewiana Novitasari Gusli Chidir Multi Nadeak