Jurnal Mantik
Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Effects of Price, Promotion, and Product Quality on Customer Satisfaction of Oppo Smartphone

Effy Zalfiana Rusfian (Universitas Indonesia)
Evalina Evalina (Politeknik LP3I Jakarta)
Iskandar Ahmaddien (Universitas Sangga Buana)

Article Info

Publish Date
22 Feb 2022

Abstract

More emerging smartphone vendors offers a variety of smartphones with existing qualities. Oppo smartphone which is made in China is popular in Indonesia and has high demand in Indonesia. This study aims to identify how price, promotion, and product quality affect customer satisfaction of Oppo smartphone products. The study involved 44 participants. The data were collected using a questionnaire. The data were analyzed using multiple linear regression analysis with the help of IBM SPSS version 26 and data management applications.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...