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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam Jurnal Kebijakan dan Administrasi Publik Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Studi Komunikasi Jurnal EMT KITA Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) LUGAS Jurnal Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Public Policy Jurnal Mantik Communicology: Jurnal Ilmu Komunikasi Jurnal Sosial Humaniora Terapan Management Studies and Entrepreneurship Journal (MSEJ) Aspirasi : Jurnal Masalah-masalah Sosial Community Development Journal: Jurnal Pengabdian Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Science Jurnal Media dan Komunikasi International Journal of Social Service and Research Journal of Social Research Journal of Social Science Jurnal Komunikasi Global Innovative: Journal Of Social Science Research Jurnal Administrasi Profesional Kanun: Jurnal Ilmu Hukum JKAP (Jurnal Kebijakan dan Administrasi Publik) Society Jurnal Ilmu Komunikasi dan Bisnis Economics and Business Management Journal

Effy Rusfian Effy Rusfian

Departemen Ilmu Komunikasi Universitas Indonesia

Author-ID : 1660901

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Hoax management of presidential staff office: An example of government public relations strategies Saidah, Musfiah; Rusfian, Effy Zalfiana
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.1769

Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in great detail and depth. The data were collected through unstructured observations, interviews, and documentation. This research investigated the Communication Excellence Theory proposed by Grunig and Hunt, which illustrate the symbolic processes of understanding human behaviour within an organisation. This research also studied how the concept of public relations strategies is implemented in solving the cases mentioned in this study. The results of the analysis found that, for the Presidential Staff Office, social media was essential in establishing an effective government public relations as well as to manage public issues.

Building Brand Equity of Dian Pelangi in Social Media Rusfian, Effy
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 23, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Brand equity provides a significant contribution to long-term sales and benefits of a product. Building brand equity through social media is important due to current rapid development of marketing 3.0. This study has two (2) objectives: 1) to identify the most significant social media in building brand equity of Dian Pelangi, and 2) to identify the most prominent indicators in building brand equity of Dian Pelangi in Hijabers community. This study applies positivist paradigm. The data are collected through survey. The sampling technique used is Four Sample One Object. This is a quantitative descriptive study of four social media: Facebook, Twitter, Blog, and Website of Dian Pelangi. This study is carried out with Islamic Marketing approach. The findings of the study show that Blog is the most influential social media in building brand equity of Dian Pelangi, while the highest indicator of brand equity of Dian Pelangi is the benefits of brand image in the form of information about current trend of color.

The Effect of Packaging Design on Impulsive Buying Cahyorini, Astri; Rusfian, Effy Zalfiana
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 18, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

he packaging design’s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams’ packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo’s management needs to review the brand’s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name ‘Monggo’, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brands

KOMUNIKASI ORGANISASI DALAM PROSES PEMBENTUKAN BUDAYA ORGANISASI (STUDI NILAI BUDAYA ORGANISASI I’VE CARE PADA FAKULTAS KEDOKTERAN UNIVERSITAS INDONESIA) Melisa Bunga Altamira; Effy Rusfian
Jurnal Sosial Humaniora Terapan Vol 2, No 1: December 2019
Publisher : Program Pendidikan Vokasi UI

Budaya organisasi dalam sebuah perusahaan/institusi/organisasi tak hanya berfungsi sebagai alat untuk meningkatkan kualitas perusahaan/institusi/organisasi, tetapi juga sebagai pedoman dan nilai-nilai berperilaku para anggota perusahaan/institusi/organisasi dalam beraktivitas sehari-hari. Sebagai fakultas kedokteran nomor satu di Indonesia, Fakultas Kedokteran Universitas Indonesia (FKUI) merumuskan I’Ve Care sebagai budaya organisasinya. Studi ini bertujuan untuk menganalisis dan mendeskripsikan pembentukan budaya organisasi I’Ve Care, faktor-faktor yang menghambatnya dan evaluasi yang dibutuhkan FKUI ke depannya. Metode penelitian dilakukan secara kualitatif, studi kasus melalui wawancara mendalam. Hasil yang didapat dari penelitian ini, bahwa pembentukan budaya organisasi belum optimal dikarenakan adanya faktor-faktor: pengkisahan, komunikasi, penyelesaian masalah yang positif, pengkisahan mengenai pendiri dan pemimpin, kepemimpinan, contoh role model, norma-norma, pengharapan, nilai-nilai, sistem penghargaan, manajemen karier, rekrutmen dan penempatan staf, sosialisasi kepada staf baru, pelatihan dan pengembangan, kontak anggota organisasi, partisipasi dalam pengambilan keputusan, koordinasi antar grup, dan perubahan personal. Diperlukan evaluasi dan saran yang holistis dalam pembentukan budaya organisasi di FKUI. Kata kunci: komunikasi organisasi, budaya organisasi, nilai-nilai budaya organisasi

Managing Government Digital Reputation through Big Data Processing Khoirun Nisa'; Effy Rusfian; Zaenab Zaenab
JKAP (Jurnal Kebijakan dan Administrasi Publik) Vol 22, No 2 (2018): November
Publisher : Magister Administrasi Publik

The objective of this paper is to assess government reputation management performance by lev-eraging Big Data technology, internet, and public relations capacity, in particular creating credible information for the public. The research used a case study methodology on Indonesi-aBaik.id management for the period between 13th September to 13th October, 2017. The focus of the research was on the degree to which big data processing influenced communication, pub-lic persuasion, and content. Research techniques used to collect data including in-depth inter-views, observation, and literature review through elated techniques. Research findings indicate that effective Big Data processing is underpinned by quality data analysis and creative content development skills. This research contributes to knowledge on the application of online reputa-tion management processes for public relations officials and general readers based on the four steps of management process by Cutlip as applied to reputation management analysis using Big Data technology effectiveness. Based on the result of the research the government reputation management practice should also followed by higher competence of the public relation officials especially on the skill of reputation management process and public persuasion skill, thus, the process of creating credible information can be done adequately.

Government Public Relations and Social Media: Bridging the Digital Divide on People with Social Welfare Problems Sri Haryanti; Effy Zalfiana Rusfian
JKAP (Jurnal Kebijakan dan Administrasi Publik) Vol 22, No 2 (2018): November
Publisher : Magister Administrasi Publik

This study is a public relations inquiry that aims to describe the use of social media by govern-ment public relations to bridge the digital divide that affects people with social welfare prob-lems. The research, unlike most public relations studies that by and large, focus on organiza-tional image, reputation, communication crisis, and transparency, uses the digital divide per-spective. The research uses Grunig and Hunt Public Relations model and Melvin De Fleur com-munication model perspectives to examine the communication processes that occur through government public relations social media. The research uses a qualitative descriptive approach to assess the communication conducted by informants. The results showed that government pub-lic relations communication through social media has not been fully able to bridge the digital divide, especially in rural areas. The digital divide creates three relates problems that affect the effectiveness of government communication with people that experience social welfare problem. Firstly, pattern of communication involves opinion leaders. Secondly, most feedback occurs in-directly while ideally, it should be direct. Thirdly, the flow of information takes place in either one or two steps, in contrast with the ideal, which should be in one step.

Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia Dhyayi Warapsari; Effy Zalfiana Rusfian
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol 5, No 1 (2021)
Publisher : UIN Sunan Gunung Djati Bandung

Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population was Indonesian Muslim tourists who have visited halal tourism destination in Lombok, West Nusa Tenggara. Purposive and snowball sampling methods were used to select samples. The data were collected from 332 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This research found that only perceived social value that has a significant effect on eWOM, while Islamic religiosity, the other dimensions of perceived value, and destination satisfaction are not the direct and indirect drivers of eWOM. The difference in the significance of the effects of those factors can be associated with the origin and age of the respondents, as well as the location of the destination.

PENINGKATAN KEMAMPUAN DALAM MENGEMBANGKAN MODEL BISNIS DAN OPTIMALISASI MEDIA SOSIAL MELALUI PELATIHAN MODEL BISNIS DAN PROMOSI BAGI UMKM Putri Chairina; Retno Kusumastuti; Effy Zalfiana Rusfian
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 2 (2022): April
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Disrupsi teknologi dan iklim bisnis yang semakin kompetitif membuat setiap UMKM perlu memiliki kemampuan untuk mengembangan model bisnis yang adaptif. Kecenderungan konsumen untuk mengakses media digital dalam melakukan pencarian informasi mengenai brand membuat setiap bisnis perlu memperhatikan strategi digital marketing. Kegiatan pengabdian yang dilakukan melalui pelatihan daring ini bertujuan untuk meningkatkan kemampuan UMKM dalam mengembangkan model bisnis dan optimalisasi media sosial. Mitra pengabdian adalah Saudari Grace Sisca Sibarani, seorang pengusaha yang menjual serbuk kopi dalam kemasan. Pelatihan dilakukan dalam dua hari. Hari pertama diisi dengan pembukaan pelatihan dan penyampaian materi pengembangan model bisnis. Hari kedua diisi dengan praktik pengembangan model bisnis dan penyampaian materi optimalisasi media sosial untuk promosi. Evaluasi kegiatan ini dilakukan melalui wawancara . Berdasarkan hasil wawancara, diketahui bahwa peserta sudah mencapai 87% penguasaan terhadap materi.Abstract: Disruption of technology and an increasingly competitive business climate make every MSME needs to have the ability to develop adaptive business models. The tendency of consumers to access digital media in searching for information about brands makes every business need to pay attention to digital marketing strategies. This service activity carried out through online training aims to improve the ability of MSMEs in developing business models and optimizing social media. The service partner is Sister Grace Sisca Sibarani, an entrepreneur who sells packaged coffee grounds. The training was carried out in two days. The first day was filled with the opening of the training and the delivery of business model development materials. The second day was filled with business model development practices and the delivery of social media optimization materials for promotion. Evaluation of this activity was carried out through interviews. Based on the results of interviews, it is known that participants have achieved 87% mastery of the material.

Eksplorasi Aspek – aspek Penghambat Penerimaan User Telemedicine pada Daerah Tertinggal di Indonesia Ari Ardiansyah; Effy Zalfiana Rusfian
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Utilization of Information and Communication Technology (ICT) has touched various areas of life including the health sector. Telemedicine as a result of the progress of ICT is very much used by midwives (users) as the spearhead of health services, especially for disadvantaged / remote areas. Midwives in remote areas as beneficiaries and use of ICT. So the aim of this study was to identify behavioral factors of Telemedicine users. The research strategy used was a case study in an underdeveloped area of Kupang Regency, East Nusa Tenggara where the mortality rate for pregnant women born was high compared to the mortality rate for pregnant women in other regions in Indonesia. This qualitative research uses in-depth interviews. The results showed that the factors of performance expectancy, effort expectancy, social influence, and facilitating conditions varied greatly. Apart from these factors, it was also found in this study that the diversity of the midwives' level of understanding on telemedicine was highly dependent on the socialization process carried out by the local government.

KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA Effy Z Rusfian; Irwansyah Irwansyah; Niken F Ernungtyas
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Credibility of website especially on trading market is important for shareholders to get stockexchange information. Websites are the extension of organization that could attract business’s target market and potential customer. However, previous studies found that usability, design, and content may affect the website credibility. Many stock exchange markets such as Nigerian/NSE, Baku/BSE, Irish/ISE, Mauritus/SEM including Securities and Exchange Commission/SEC concerned and improve about their website. This study aims to observe variable of usability, design and content which affect website credibility on Indonesia context especially with idx.co.id as a treatment. This reaserch method using quasi-experiment with 30 participants with the equivalent time-samples design and adopting Bipolar Emotional Response Testing (BERT), this study found that website credibility was explained about 51.6% by usability, design, and information variables. Moreover, information variable contributed bigger than other two variables while usability variable did not contribute significantly. Specifically, information variable become important for the credibility of website which did not have transaction feature.

Co-Authors Achmad Nafhis Ubaydillah Agustyo Nugroho Ari Ardiansyah Aries Widya Gunawan ARY SUBIYANTORO ASTRI CAHYORINI Bayu Adinegoro Cahyorini, Astri Dhyayi Warapsari Dicky Irchamsyah Doni Akbar Eka Susilowati Ernungtyas, Niken Febrina Evalina Darlin Febri Wahyuni Sabran Heidi Vena Br Gintings Irchamsyah, Dicky Irena, Lydia Irma Rachmawati Irwansyah Irwansyah Irwansyah, Irwansyah Iskandar Ahmaddien Ixora Lundia Suwaryono Juliansyah, Adam Dwi Khoirun Nisa' Lubis, Putri Handayani Maria Puspita Martani Huseini Melisa Bunga Altamira Muharto, Heru Musfiah Saidah mutiara mutiara Narendroputro, Wiryawan Nasha Acacia Almira Niken F Ernungtyas Nurul Widyanti Peny Meliaty Hutabarat Pertiwi, Hanako Fatimah Puspita, Maria Putri Chairina Putri Handayani Lubis Rachma Fitriati Rchma Fitriati Retno Kusumastuti Ricky Aditya Satrio Budi Adi Shinta Maharani Sri Haryanti Sri Juminawati Sudrartono, Tiris Sulaiman, Syarifuddin Wahyudi Utomo Yusuf, Riziq Maulana Zaenab Zaenab

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