Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

3.624

P-Index

This Author published in this journals

All Journal Jurnal Kebijakan dan Administrasi Publik Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Studi Komunikasi Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) LUGAS Jurnal Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Public Policy Jurnal Mantik Jurnal Ilmu Komunikasi dan Bisnis Communicology: Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Science International Journal of Social Service and Research Journal of Social Research Jurnal Komunikasi Global Innovative: Journal Of Social Science Research Kanun: Jurnal Ilmu Hukum Society

EFFY ZALFIANA RUSFIAN

Departemen Ilmu Komunikasi Universitas Indonesia

Author-ID : 1660901

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

Hoax management of presidential staff office: An example of government public relations strategies Saidah, Musfiah; Rusfian, Effy Zalfiana
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.1769

Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in great detail and depth. The data were collected through unstructured observations, interviews, and documentation. This research investigated the Communication Excellence Theory proposed by Grunig and Hunt, which illustrate the symbolic processes of understanding human behaviour within an organisation. This research also studied how the concept of public relations strategies is implemented in solving the cases mentioned in this study. The results of the analysis found that, for the Presidential Staff Office, social media was essential in establishing an effective government public relations as well as to manage public issues.

The Effect of Packaging Design on Impulsive Buying Cahyorini, Astri; Rusfian, Effy Zalfiana
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 18, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

he packaging design’s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams’ packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo’s management needs to review the brand’s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name ‘Monggo’, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brands

ANALISIS FRAMING KEPEMIMPINAN AKTOR POLITIK DALAM MEDIA DARING DI MASA PANDEMI COVID-19 Doni Akbar; Effy Zalfiana Rusfian
Jurnal Komunikasi dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmu Komunikasi dan Bisnis
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikb.v7i1.611

Media massa menjadi sumber informasi yang dibutuhkan masyarakat terkait perkembangan informasi global selama pandemi Covid-19 dan upaya penanganannya. Pemerintah diharapkan mampu menangani pandemi, bukan hanya pemerintah pusat tetapi hampir semua kepala daerah dituntut kapabilitasnya dalam menangani masalah yang terjadi. Berita tentang kepala daerah sebagai aktor politik menarik untuk diekspos karena memiliki nilai berita. Kepemimpinan kepala daerah menangani pandemi Covid-19 tersebut menjadi sorotan. Penelitian ini bertujuan untuk menganalisis pembingkaian yang dilakukan media massa daring terkait kepemimpinan Gubernur DKI Jakarta, Anies Baswedan dalam penanganan pandemi Covid-19. Kerangka teori penelitian ini adalah teori framing Gamson dan Modigliani dan teori kepemimpinan dari Dan Nimmo. Adapun paradigma penelitian ini adalah konstruktivis, pendekatan yang digunakan adalah kualitatif dengan teknik analisis framing dengan objek penelitiannya media daring Kompas.com dan Detik.com. Hasil penelitian menunjukkan bahwa ada perbedaan framing dari Kompas.com dan Detik.com dalam melakukan pemberitaan tentang kepemimpinan Anies Baswedan. Framing dari Kompas.com dalam pemberitaan Anies Baswedan meskipun Anies sempat tidak sepakat dengan pemerintah pusat persoalan penanganan pandemi, Anies dianggap mampu menjawab kebutuhan masyarakat. Sedangkan framing pemberitaan Detik.com menunjukkan bahwa sebagai Gubernur DKI Jakarta, Anies adalah sosok pemimpin yang kontroversial melalui kebijakan-kebijakan yang masih dianggap belum matang yang justru menciptakan ketidakberhasilan dalam menghambat penyebaran virus Covid-19 di DKI Jakarta.

Government Public Relations and Social Media: Bridging the Digital Divide on People with Social Welfare Problems Sri Haryanti; Effy Zalfiana Rusfian
JKAP (Jurnal Kebijakan dan Administrasi Publik) Vol 22, No 2 (2018): November
Publisher : Magister Administrasi Publik

This study is a public relations inquiry that aims to describe the use of social media by govern-ment public relations to bridge the digital divide that affects people with social welfare prob-lems. The research, unlike most public relations studies that by and large, focus on organiza-tional image, reputation, communication crisis, and transparency, uses the digital divide per-spective. The research uses Grunig and Hunt Public Relations model and Melvin De Fleur com-munication model perspectives to examine the communication processes that occur through government public relations social media. The research uses a qualitative descriptive approach to assess the communication conducted by informants. The results showed that government pub-lic relations communication through social media has not been fully able to bridge the digital divide, especially in rural areas. The digital divide creates three relates problems that affect the effectiveness of government communication with people that experience social welfare problem. Firstly, pattern of communication involves opinion leaders. Secondly, most feedback occurs in-directly while ideally, it should be direct. Thirdly, the flow of information takes place in either one or two steps, in contrast with the ideal, which should be in one step.

Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia Dhyayi Warapsari; Effy Zalfiana Rusfian
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol 5, No 1 (2021)
Publisher : UIN Sunan Gunung Djati Bandung

Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population was Indonesian Muslim tourists who have visited halal tourism destination in Lombok, West Nusa Tenggara. Purposive and snowball sampling methods were used to select samples. The data were collected from 332 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This research found that only perceived social value that has a significant effect on eWOM, while Islamic religiosity, the other dimensions of perceived value, and destination satisfaction are not the direct and indirect drivers of eWOM. The difference in the significance of the effects of those factors can be associated with the origin and age of the respondents, as well as the location of the destination.

PENINGKATAN KEMAMPUAN DALAM MENGEMBANGKAN MODEL BISNIS DAN OPTIMALISASI MEDIA SOSIAL MELALUI PELATIHAN MODEL BISNIS DAN PROMOSI BAGI UMKM Putri Chairina; Retno Kusumastuti; Effy Zalfiana Rusfian
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 2 (2022): April
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Disrupsi teknologi dan iklim bisnis yang semakin kompetitif membuat setiap UMKM perlu memiliki kemampuan untuk mengembangan model bisnis yang adaptif. Kecenderungan konsumen untuk mengakses media digital dalam melakukan pencarian informasi mengenai brand membuat setiap bisnis perlu memperhatikan strategi digital marketing. Kegiatan pengabdian yang dilakukan melalui pelatihan daring ini bertujuan untuk meningkatkan kemampuan UMKM dalam mengembangkan model bisnis dan optimalisasi media sosial. Mitra pengabdian adalah Saudari Grace Sisca Sibarani, seorang pengusaha yang menjual serbuk kopi dalam kemasan. Pelatihan dilakukan dalam dua hari. Hari pertama diisi dengan pembukaan pelatihan dan penyampaian materi pengembangan model bisnis. Hari kedua diisi dengan praktik pengembangan model bisnis dan penyampaian materi optimalisasi media sosial untuk promosi. Evaluasi kegiatan ini dilakukan melalui wawancara . Berdasarkan hasil wawancara, diketahui bahwa peserta sudah mencapai 87% penguasaan terhadap materi.Abstract: Disruption of technology and an increasingly competitive business climate make every MSME needs to have the ability to develop adaptive business models. The tendency of consumers to access digital media in searching for information about brands makes every business need to pay attention to digital marketing strategies. This service activity carried out through online training aims to improve the ability of MSMEs in developing business models and optimizing social media. The service partner is Sister Grace Sisca Sibarani, an entrepreneur who sells packaged coffee grounds. The training was carried out in two days. The first day was filled with the opening of the training and the delivery of business model development materials. The second day was filled with business model development practices and the delivery of social media optimization materials for promotion. Evaluation of this activity was carried out through interviews. Based on the results of interviews, it is known that participants have achieved 87% mastery of the material.

Eksplorasi Aspek – aspek Penghambat Penerimaan User Telemedicine pada Daerah Tertinggal di Indonesia Ari Ardiansyah; Effy Zalfiana Rusfian
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 2 (2020): Journal of Education, Humaniora and Social Sciences (JEHSS) December
Publisher : Mahesa Research Center

Utilization of Information and Communication Technology (ICT) has touched various areas of life including the health sector. Telemedicine as a result of the progress of ICT is very much used by midwives (users) as the spearhead of health services, especially for disadvantaged / remote areas. Midwives in remote areas as beneficiaries and use of ICT. So the aim of this study was to identify behavioral factors of Telemedicine users. The research strategy used was a case study in an underdeveloped area of Kupang Regency, East Nusa Tenggara where the mortality rate for pregnant women born was high compared to the mortality rate for pregnant women in other regions in Indonesia. This qualitative research uses in-depth interviews. The results showed that the factors of performance expectancy, effort expectancy, social influence, and facilitating conditions varied greatly. Apart from these factors, it was also found in this study that the diversity of the midwives' level of understanding on telemedicine was highly dependent on the socialization process carried out by the local government.

Effects of Price, Promotion, and Product Quality on Customer Satisfaction of Oppo Smartphone Effy Zalfiana Rusfian; Evalina Evalina; Iskandar Ahmaddien
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

More emerging smartphone vendors offers a variety of smartphones with existing qualities. Oppo smartphone which is made in China is popular in Indonesia and has high demand in Indonesia. This study aims to identify how price, promotion, and product quality affect customer satisfaction of Oppo smartphone products. The study involved 44 participants. The data were collected using a questionnaire. The data were analyzed using multiple linear regression analysis with the help of IBM SPSS version 26 and data management applications.

SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN Achmad Nafhis Ubaydillah; Effy ZalfianaRusfian
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.737

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

PELATIHAN PENGOPTIMALAN MARKETPLACE UNTUK PENINGKATAN OMSET UMKM INDUSTRI TAS Eka Susilowati; Effy Zalfiana Rusfian; Syarifuddin Sulaiman; Sri Juminawati; Tiris Sudrartono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Volume 3 Nomor 3 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i3.3510

Pertumbuhan Usaha Kecil Menengah (UKM) secara umum mengalami penurunan. Melansir situs Jabarekspress, Usaha Kecil dan Mikro kota Bandung, pada tahun 2021 persentase omset UMKM di dunia fashion khususnya tas menurun sebesar 84%. Hal ini diakibatkan oleh penurunan permintaan pasar. Pada masa pandemi Covid-19 yang sudah berlangsung sekitar 1 tahun, UMKM merupakan kelompok yang kegiatan usahanya terkena dampak sangat besar sehingga sebagian besar mengalami penurunan pendapatan. Dalam aktivitas perekonomian Indonesia, kehadiran UMKM memiliki peran sangat besar baik dilihat dari aktivitas produksi, distribusi, dan konsumsi. UMKM sebagian besar menghasilkan produk yang dibutuhkan oleh sebagian besar masyarakat dalam negeri, dari sisi distribusi UMKM memiliki peran penting dalam memutarkan rantai pasok produk dari produsen ke konsumen, dan dari sisi konsumsi UMKM merupakan kekuatan demand yang dapat menggerakkan roda perekonomian. Oleh karena itu, pasca pandemi Covid-19, UMKM harus menjadi bagian dari pelaku ekonomi yang didorong pengembangannya agar memiliki peran semakin besar bagi ekonomi nasional. Tujuan dari pengabdian masyarakat adalah untuk membantu UMKM industry tas di Kabupaten Soreang dalam peningkatan omset melalui penggunaan marketplace. Sosialiasi dilaksanakan secara daring dan dihadiri beberapa UMKM industry tas. Pengabdian masyarakat ini dilaksanakan 23 Oktober 2022. Metode dalam pelaksanaan pengabdian masyarakat ini adalah memberikan penyuluhan dan diskusi diakhir pelaksanaan.Pengabdian masyarakat ini diharapkan dapat bermanfaat bagi pihak baik UKM, pemerintah maupun akademisi. Hasil yang diperoleh dari pelatihan ini, para peserta pelatihan mendapat pengetahuan tentang marketplace, termasuk bagaimana menggunakan marketplace untuk pemasaran produk. Dengan demikian, diharapkan apa yang disampakan dalam pengabdian masyarakat ini dapat mengoptimalkan pemasaran produknya melalui marketplace online.

Co-Authors Achmad Nafhis Ubaydillah Ari Ardiansyah ASTRI CAHYORINI Bayu Adinegoro Cahyorini, Astri Dhyayi Warapsari Doni Akbar Eka Susilowati Ernungtyas, Niken Febrina Evalina Darlin Febri Wahyuni Sabran Heidi Vena Br Gintings Irchamsyah, Dicky Irena, Lydia Irma Rachmawati Irwansyah Irwansyah Iskandar Ahmaddien Juliansyah, Adam Dwi Muharto, Heru mutiara mutiara Nasha Acacia Almira Nurul Widyanti Pertiwi, Hanako Fatimah Putri Chairina Rchma Fitriati Retno Kusumastuti Ricky Aditya Saidah, Musfiah Shinta Maharani Sri Haryanti Sri Juminawati Sudrartono, Tiris Sulaiman, Syarifuddin Wiryawan Narendroputro

Title

Found 25 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 25 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 25 Documents
Search