Jurnal Ilmu Komunikasi
Vol 6, No 1 (2008)

EFEKTIVITAS PUBLISITAS: MENILAI REPUTASI INSTITUSI

Nunung Prajarto (Jurusan Ilmu Komunikasi FISIPOL UGM)

Article Info

Publish Date
05 Feb 2014

Abstract

Institutional reputation is commercially significant since this closely deals with share- holder value, finance, independency and market share. Notwithstanding the fact that some in- stitutions do not consider reputation in more detail, others pay highly attention on it. This leads to the needs for measuring and evaluating publicity. Nonetheless, the way to define publicity effectiveness is not simply operated by some institutions. This paper introduces an alternative formula to define publicity effectiveness level mostly needed by some institutions, including business and academic institutions. 

Copyrights © 2008




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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

komunikasi

Publisher

Universitas Pembangunan Nasional Veteran Yogyakarta

Subject

Languange, Linguistic, Communication & Media

Description

Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; ...