FASHION DAN GAYA HIDUP : IDENTITAS DAN KOMUNIKASI

Retno Hendariningrum (Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta)
Muhammad Edy Susilo (Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta)

Jurnal Ilmu Komunikasi
Vol 6, No 1 (2008)

Life style and fashion have been inseparable parts of the modern society. Those are not seen from its cover but its essence. Economic and media industrial globalization are factors which form the condition. Nowadays, the new industries, such as mall, fashion, real estate, entertainment industry, food industry etc, continuously grow. Those are followed by the growth of the life style as references for the public those are considered whether it is good or bad, up to date or out of date. Capitalism has influenced not only for women but also men. It has also conquered of religion and carried out of co-modification of religious symbols.