JURNAL LENTERA BISNIS
Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022

ADOPSI E-COMMERCE DI NEGARA BERKEMBANG

Abu Muna Almaududi Ausat (Universitas Brawijaya)
Suherlan Suherlan (Universitas Subang)



Article Info

Publish Date
26 Jan 2022

Abstract

Many business organizations in developing countries are enthusiastic about implementing systems e-commerce for their business success because there has been a shift in shopping trends from offline to online. Therefore, many theories and frameworks have been developed for the implementation of e-commerce in order to increase the success of an adoption and have found different or inconsistent results. This study aims to find the problems of adoption of e-commerce in some developing countries by using descriptive qualitative research methods through a secondary data analysis approach that is expected to dig deeper into the various factors that adopt e-commerce in the developing countries. This study arrived at the conclusion that the use of technology in one country may not be implemented in another or certain countries without re-examination and reconsideration, because each country has a unique situation that requires a strategy that is in accordance with the capabilities of resources, culture, infrastructure, IT literacy and specific for the adoption of e-commerce for business organizations in it. Although in recent years, research on e-commerce in developing countries has begun to increase, researchers must continue to examine what are the drivers and barriers to the use of e-commerce in a business organization so as to enrich the literature and solutions to improve quality. the developing country's economy.Keywords: adopsi E-commerce, Developing Countries

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Journal Info

Abbrev

jrlab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...