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All Journal Jurnal Optimasi Sistem Industri Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Journal of Leadership in Organizations BASKARA: Journal of Business and Entrepreneurship Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran

Abu Muna Almaududi Ausat

Administrasi Bisnis, Universitas Subang

Author-ID : 3785602

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Articles

Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia Abu Muna Almaududi Ausat; Tepi Peirisal
Jurnal Optimasi Sistem Industri Vol. 20 No. 2 (2021): Published in November 2021
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intriguing variables were examined with five hypotheses. The questionnaires were distributed to 191 MSMEs in the food and beverage industry using Google forms and sent via WhatsApp application in order to derive their opinions or assessments, which were used as the data collection method in this study. In this study, structural equation modeling-partial least squares (SEM-PLS) was used as an analytical tool. The results of the study show that there is a significant relationship between technology, organizations, and individuals and the variable e-commerce adoption, which is expected to have a significant impact on MSME performance. MSMEs should be better able to take advantage of the opportunities presented by the business environment to improve their performance through the use of e-commerce. As a result, MSME owners are advised to use explicit competitive strategies through various activities carried out by the functional departments of the organization, such as emphasizing their advantages or expertise. In addition, the government must continue to take steps to improve human resource skills in e-commerce through various coaching, competency, and training opportunities.

Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia Abu Muna Almaududi Ausat; Suherlan Suherlan
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.11-19

The Covid-19 pandemic has forced business actors and/or MSMEs to adapt to the wave of disruption. There was a change in the way people shopped, a channel shift. People are abandoning traditional shopping in favor of shopping in the market online. However, there are barriers to MSMEs going digital, such as perceptions of benefits, business age, and HR competencies. This study aims to assist MSMEs in overcoming barriers to e-commerce use during the Covid-19 Pandemic. Because, Micro, Small, and Medium Enterprises are the most vulnerable businesses in a pandemic situation. This is a qualitative type of study. Data collection techniques include listening for and recording important information in order to conduct data analysis through data reduction, data display, and conclusion drawing. This study concludes that in the crisis era, MSMEs that have been in operation for a long time must determine a change in mindset and level of maturity in determining the stance or belief of each step of adopting new technology. Several education, training, exhibition, and mentoring programs must be implemented in order to meet the needs of qualified human resources in e-commerce.

The Effect of Transformational Leadership on Organizational Commitment and Work Performance Abu Muna Almaududi Ausat; Suherlan Suherlan; Tepi Peirisal; Zaenal Hirawan
Journal of Leadership in Organizations Vol 4, No 1 (2022): Journal of Leadership in Organizations
Publisher : Universitas Gadjah Mada

Introduction/Main Objectives: Organizations must be responsive in an increasingly complicated and competitive business environment. Background Problems: To stay relevant, the leader's role must be maximized in cultivating and promoting the people resources they have. This is still a problem of leadership style applied in a business organization. Novelty: The transformational leadership style is the solution to a company's uneasiness in the face of a more dynamic and disruptive business environment, particularly for SMEs that are still learning how to execute the optimum leadership style.Research Methods: A quantitative technique based on variance Structural Equation Modeling (SEM) and Partial Least Squares (PLs) was used to acquire a better understanding of the relationship between variables. An online questionnaire was used to collect responses from SMEs employees in the food and beverage sector in Karawang Regency, Indonesia. Finding/Results: Transformational leadership has a good and significant impact on organizational commitment and work performance, according to the findings. Similarly, the commitment organizational to work performance. Organizational commitment, on the other hand, does not appear to be a significant mediating variable between transformational leadership and work performance. Conclusion: Although transformational leadership can have beneficial effects on employees like commitment and intimacy, it's important to remember that during the present Covid-19 pandemic, employees require a decent income from their work

Pengaruh Media Sosial dan Inovasi terhadap Kinerja Bisnis Agus Dedi Subagja; Abu Muna Almaududi Ausat; Suherlan Suherlan
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 24 No 2 (2022): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Publisher : BPSDMP KOMNFO Yogyakarta, Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/iptekkom.24.2.2022.85-102

Companies that want to survive in the era of information technology disruption characterized by hyperconnected business operations must quickly adopt social media technology. The problems faced by the business sector often delay the use of today's business models due to high anxiety. In fact, the role of digital marketing through the use of social media is very large. So, the company’s main key in responding to and seizing opportunities from this upheaval is innovation. The purpose of this study is to determine the effect of social media and innovation on SME business performance. The diffusion of innovations theory is used in this study as an affirmation that the implementation of technological innovation by SMEs is driven by the characteristics of innovation and organizational characteristics, bearing in mind that the current research unit of analysis is SMEs, namely organizations. In this research, to acquire a better understanding of the relationship between variables, quantitative approaches based on variance Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were applied. Respondents were drawn from SMEs in the food and beverage sector in Surabaya, Indonesia, via an online questionnaire. The findings of this study provide positive and significant evidence between the role of social media utilization and innovativeness on SME performance. This means that SMEs in Surabaya have realized that social media is a very important tool for the success of a company. These technologies take information and knowledge sharing, interaction, and advertising to a higher level, resulting in benefits for organizations and customers. SMEs will fail and perish if they do not dare to innovate in technology.

Entrepreneurship Education and Perceived Economic Opportunities as Determinants of Students’ Entrepreneurial Decisions: The Mediating Role of Risk-Taking Behavior Sutrisno; Abu Muna Almaududi Ausat; Syamsuri; Susatyo Adhi Pramono; Hizbul Khootimah Azzaakiyyah; Muhammad Aqib Shafiq
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 2 (2026): June (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i2.20617

This study aims to examine the influence of entrepreneurship education and perceived economic opportunities on students’ entrepreneurial decisions through risk-taking behavior as a mediating variable. This research integrates the Theory of Planned Behavior (TPB) and Behavioral Finance Theory (BFT) to explain how knowledge, opportunity perception, and psychological attitudes toward risk shape entrepreneurial decision-making among students. A quantitative approach was employed using a structured questionnaire distributed to university students in Semarang City who had participated in entrepreneurship courses. A total of 104 valid responses were analyzed using SEM-PLS, with respondents selected through a purposive sampling technique based on specific research criteria. The results indicate that entrepreneurship education and perceived economic opportunities have positive and significant effects on students’ risk-taking behavior. Furthermore, risk-taking behavior significantly influences students’ entrepreneurial decisions. The analysis also confirms that risk-taking behavior partially mediates the relationship between entrepreneurship education, perceived economic opportunities, and students’ entrepreneurial decisions. These findings highlight that entrepreneurial decisions among students are influenced not only by entrepreneurial knowledge and opportunity recognition but also by psychological readiness to take risks in uncertain economic conditions.

Co-Authors Anna Widayani Emy Yunita Rahma Pratiwi, Emy Yunita Rahma Hegar Harini Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Ika Rachmawati Laros Tuhuteru Latifah, Nunuk Muhammad Ade Kurnia Harahap Muhammad Aqib Shafiq Rina Kurniawati Rukman, Wira Yustika Samuel Urath Subagja, Agus Dedi Suherlan Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Sutrisno Sutrisno Syamsu Rijal Syamsuri Syamsuri Tepi Peirisal Zaenal Hirawan

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