IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 5 No 1 (2022): January 2022

The Influence of Cultural and Social Factors on Consumer Purchase Decisions of Ornamental Plants in Galeri Hejo

Salmaa Rizki Zumara (Universitas Padjadjaran)

Article Info

Publish Date
31 Jan 2022

Abstract

Purpose: The purpose of this research is to determine how the independent variable (cultural and social factors) influences the dependent variable (purchase decisions) of ornamental plants in Galeri Hejo. Design/methodology/approach: This research is using quantitative methods and the collected data is primary data obtained from the outcomes of directly distributing questionnaires to respondents. Findings: It was found out that there was a significant influence on consumer purchase decision of ornamental plants in Galeri Hejo. Paper type: Research Paper

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Journal Info
IJEBD (International Journal Of Entrepreneurship And Business Development)
Website

Abbrev

ijebd

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...