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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Salmaa Rizki Zumara
Universitas Padjadjaran
Economics, Econometrics & Finance

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The Influence of Cultural and Social Factors on Consumer Purchase Decisions of Ornamental Plants in Galeri Hejo Salmaa Rizki Zumara
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.868 KB) | DOI: 10.29138/ijebd.v5i1.1598

Abstract

Purpose: The purpose of this research is to determine how the independent variable (cultural and social factors) influences the dependent variable (purchase decisions) of ornamental plants in Galeri Hejo. Design/methodology/approach: This research is using quantitative methods and the collected data is primary data obtained from the outcomes of directly distributing questionnaires to respondents. Findings: It was found out that there was a significant influence on consumer purchase decision of ornamental plants in Galeri Hejo. Paper type: Research Paper
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