<![CDATA[Abstrak: Pandemi Coronavirus Disease (COVID-19) yang hingga kini belum usai semakin memperburuk keadaan ekonomi pada hampir seluruh sektor dan lapisan masyarakat. Di desa Bululi, pandemi telah menimbulkan permasalahan ekonomi masyarakat, dimana berkurangnya produktifitas masyarakat dalam mata pencahariannya untuk memenuhi kebutuhan ekonomi keluarga, antara lain yakni sebagai petani dan wirausaha. Tujuan pelaksanaan pengabdian ini adalah untuk menstimulasi peran masyarakat dalam rangka membangun kembali ekonomi masyarakat berbasis potensi desa. Kegiatan pengabdian ini dilaksanakan di Desa Bululi dalam bentuk pelatihan terhadap 25 rumah tangga. Metode pelaksanaan mencakup tiga tahap, yaitu pengkajian, perencanaan, dan implementasi kegiatan. Hasil pelaksanaan terlihat bahwa masyarakat antusias terhadap pelaksanaan kegiatan pelatihan UKM dan literasi pemasaran digital. Keberhasilan bermula dari identifikasi potensi desa serta potensi yang dimiliki masyarakat dalam menciptakan kreativitas yakni pembuatan produk minuman khas desa dari air perasan tebu dengan membuatnya pada berbagai varian rasa. Dari hasil pelatihan dan simulasi pembuatan produk minuman khas desa dari air tebu, beberapa masyarakat desa Bululi telah mencoba dan membuat sendiri di rumah, dan kemudian dijual ke masyarakat.Abstract: The ongoing Coronavirus Disease (COVID-19) pandemic has worsened the economic situation in almost all sectors and walks of life. In Bululi village, the pandemic has caused economic problems for the community, where the productivity of the community in their livelihoods is reduced to meet the economic needs of their families, including as farmers and entrepreneurs. The purpose of implementing this service is to stimulate community participation in order to rebuild the community's economy based on village potential. This service activity was carried out in Bululi village in the form of training for 25 households. The implementation method includes three stages, identification, planning, and implementation of activities. The implementation results show that the community is enthusiastic about the implementation of SME training activities and digital marketing literacy. This success started from identifying the potential of the village and the potential of the community in creating creativity, namely in the manufacture of village-specific beverage products from sugarcane juice by making them in various flavors. From the results of training and simulations on making village specialty drinks from sugarcane juice, several Bululi residents have tried and made their own at home, then sold it to the community. ]]>
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