Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Peningkatan Produktivitas UMKM Kue Kering dan Tik Tuk di Desa Cipanas Melalui Program Pendampingan Community Development

Soetijoso, Winnie Wiwa (Unknown)
Saputera, Miranda Indira (Unknown)
Anindhita, Shabira (Unknown)
Dwiputra, Mahardika (Unknown)
Andika, Rivo (Unknown)
Gerardo, Erick (Unknown)
Putra, Aditya Santosa (Unknown)
Paramita*, Kartika (Unknown)

Article Info

Publish Date
05 Nov 2019

Abstract

The Community Development Program aims to help The Micro Small & Medium Enterprises (MSME) in developing their business. Through this activity, it is intended for builders to be able to increase sales and marketing widely. The method used is mentoring and monitoring of the direct practices applied by partners regarding the production process of cookies and tik-tuk. The success of this activity is in the form of a standard operating procedure (SOP). Partners also get additional equipment that supports the production process. Marketing partner products is made online to reach a broad target market. Product innovation starts from the presence of brands, logos, and packaging made to attract customers with new products introduced to the market.

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Journal Info
Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Website

Abbrev

JPM

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...