Journal of Management and Islamic Finance
Vol. 1 No. 2 (2021): Journal of Management and Islamic Finance

THE EFFECT OF HEALTH VALUE, SAFETY VALUE, AND ENVIRONMENTAL VALUE ON INTENTION TO PURCHASE ORGANIC PRODUCT: EMPIRICAL STUDY OF THE BODY SHOP COSMETICS

Berliana Widyaningrum (Universitas Muhammadiyah Surakarta)
Imronudin Imronudin (Universitas Muhammadiyah Surakarta)
Soepatini Soepatini (Universitas Muhammadiyah Surakarta)

Article Info

Publish Date
31 Dec 2021

Abstract

This study aims to analyze the effect of health value, safety value, and environmental value on intention to purchase organic products (empirical study on the body shop cosmetics). The population of this research was the people of Surakarta knowing about the body shop products, and the research sample was 106 respondents. The type of data used in this study was primary data. Methods of collecting data applied a questionnaire. The analytical tool used to test the hypothesis used SmartPLS 3.0. The results show that the health value had no significant effect on the intention to buy organic products, while the safety and environmental values had a significant effect on the intention to buy organic products.

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Journal Info
Journal of Management and Islamic Finance
Website

Abbrev

jmif

Publisher

Universitas Islam Negeri Raden Mas Said Surakarta

Subject

Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Journal of Management and Islamic Finance (JMIF) openly welcomes scholar, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Islam. Papers are ...