Jurnal Agribis
Vol. 14 No. 1 (2021): Jurnal Agribis

MANAJEMEN PEMASARAN SAWI (Brassica Juncea) DI HIDROPONIK CENTER PALEMBANG

lestari, Sri Rahayu Endang (Unknown)



Article Info

Publish Date
07 Jan 2021

Abstract

Based on the research, it can be concluded that, hydroponic vegetable marketing management goes through the stages of planning, implementing, and monitoring the combination of the marketing mix. The product marketing planning stage consists of selecting the type and quantity of products, market surveys, designing marketing strategies and programs. Then implemented into the production process and do marketing. Distribution planning is to determine specific consumers who believe in and accept organic vegetable products. The distribution channel is a short channel, namely from farmers to consumers. Promotion is carried out by socializing through agricultural development fairs and trying internet information technology. The advantages of hydroponic cultivation are:the crop production higher, more controlled pests in plants, faster growth of plants, more efficient use of fertilizers and easier maintenance.

Copyrights © 2021






Journal Info

Abbrev

agribis

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Agribisnis adalah jurnal yang diterbitkan oleh Program Studi Agribisnis Fakultas Pertanian secara reguler setiap 2 bulan sekali Januari dan Juli untuk tujuan mendeseminasikan hasil penelitian yang dilakukan oleh mahasiswa, dosen, peneliti dan pengabdi. Topik keilmuan yang melingkupi Jurnal ...