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Lestari, Sri Rahayu Endang
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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MANAJEMEN PEMASARAN SAWI (Brassica Juncea) DI HIDROPONIK CENTER PALEMBANG lestari, Sri Rahayu Endang
Jurnal AGRIBIS Vol. 14 No. 1 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.818 KB) | DOI: 10.36085/agribis.v14i1.1268

Abstract

Based on the research, it can be concluded that, hydroponic vegetable marketing management goes through the stages of planning, implementing, and monitoring the combination of the marketing mix. The product marketing planning stage consists of selecting the type and quantity of products, market surveys, designing marketing strategies and programs. Then implemented into the production process and do marketing. Distribution planning is to determine specific consumers who believe in and accept organic vegetable products. The distribution channel is a short channel, namely from farmers to consumers. Promotion is carried out by socializing through agricultural development fairs and trying internet information technology. The advantages of hydroponic cultivation are:the crop production higher, more controlled pests in plants, faster growth of plants, more efficient use of fertilizers and easier maintenance.
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