Journal Competency of Business
Vol. 5 No. 2 (2021): Journal Competency of Business

PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DI DEALER YAMAHA DETA GROUP CABANG MERDEKA BANDUNG

Amalia, Rizki (Unknown)
Aprianti, Ine (Unknown)

Article Info

Publish Date
23 Jan 2022

Abstract

This study was conducted with the aim of knowing the effect of promotion and service quality that affect customer satisfaction at Yamaha Deta Group Dealers, independent branch. The method used in this research is descriptive verification method with a quantitative approach. This study used 98 respondents as research samples using SPSS 26. The instrument used in this study is a questionnaire with 17 questions consisting of two questions each variable. analysis results obtained from the simple linear regression equation hypothesis testing results showed that the results showed that the variables promotion and the quality of service

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Journal Info
Journal Competency of Business
Website

Abbrev

JCoB

Publisher

Universitas Cokroaminoto Yogyakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant ...