MOVE: Journal of Community Service and Engagement
Vol. 1 No. 4 (2022): March 2022

Application of Digital Marketing to UMKM Grind Now Slow Bar in Using Social Media and E-Commerce

Edy Yulianto Putra (Universitas Internasional Batam)
Jason (Universitas Internasional Batam)



Article Info

Publish Date
31 Mar 2022

Abstract

In general, there are still some MSMEs that use social media only as a medium for posting photos, without further study in using social media. The purpose of carrying out community service activities is to help Grind Now Slow Bar SMEs who are facing problems such as the lack of people in Batam City knowing the location of the cafe and lack of time in making videos and designs to promote their products. Then, these MSMEs need a promotion strategy in digital marketing through advertising on Instagram social media, and e-commerce such as Gofood and Grab food. The results of these activities are to increase visitors increase followers from Instagram social media and increase turnover in these SMEs. Therefore, the author advises MSME owners to continue to improve and develop digital marketing so that it continues to grow.

Copyrights © 2022






Journal Info

Abbrev

move

Publisher

Subject

Humanities

Description

This journal accepts articles on research results in the fields of development, empowerment, and community strengthening and the results of activities or practical implementations of community service, empowerment, or strengthening that are problem solving, comprehensive, meaningful, and ...