Cetta: Jurnal Ilmu Pendidikan
Vol 5 No 1 (2022)

Strategi Komunikasi Website Berita infopasraman.com Dalam Upaya Mempromosikan Sekolah Berbasis Pendidikan Keagamaan Hindu

I Made Bagus Andi Purnomo (Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja)
Roni Han Wasisto (Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja)



Article Info

Publish Date
24 Feb 2022

Abstract

Since the first time the existence of regulations regarding Hindu religious education. The public has not found a news website that focuses on reporting about pasraman. Pasraman meant both formal and non-formal. The presence of the infopasraman.com news website provides very encouraging news to academics and practitioners of religious education. The purpose of this study was to determine the communication strategy of the infopasraman.com news website in an effort to promote Hindu religious education-based schools. Furthermore, to understand the obstacles and obstacles to the implementation of the infopasraman.com news website communication strategy in an effort to promote Hindu religious education-based schools and thirdly to find out the impact of the infopasraman.com news website communication strategy on the development of formal pasraman in Indonesia. Qualitative research methods are more based on the philosophy of phenomenology that prioritizes appreciation (verstehen). The research uses qualitative data sources and the research instrument is the researcher himself. The research results show that the infopasraman.com News Website Communication strategy in an effort to promote Hindu religious education/formal pasraman schools in Indonesia is in the form of the following scope: a) Doing objective reporting; b) Take the initiative to communicate and expand the network; c) Focus on pasraman news; d) Flexibility with contributors to pasraman news in various regions; honesty in management and management; e) Maintain security when carrying out journalistic duties; and f) Innovate in implementing digital media convergence. The obstacles and obstacles in implementing the communication strategy of the infopasraman.com news website are divided into two, namely internal and external barriers. The impact of the infopasraman.com news website is the impact of socialization, connectivity and supervision.

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Journal Info

Abbrev

cetta

Publisher

Subject

Education

Description

Cetta: Jurnal Ilmu Pendidikan is an scientific journal published by Jayapangus Press, aims at providing scientific insights regarding various educational situations or interactions, of all level and types of education. The foci of the journal are: 1) Review of educational curriculum, 2) Review of ...