Jurnal Ilmiah ASET
Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Ririn Oktaviani (Unknown)
Atik Lusia (Unknown)

Article Info

Publish Date
31 Mar 2022

Abstract

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.

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Journal Info
Jurnal Ilmiah ASET
Website

Abbrev

jurnalaset

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Manggala

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double ...